Brand Manager (Hospitality)

  • Lagos, Nigeria
  • Full-time

Company Description

Our client, a major player in the hospitality industry, is looking to recruit a Brand Manager who will be responsible for increasing brand share of mind, affinity and relevance, patronage and overall profitability.

Job Description

Key Responsibilities include:

1. Marketing Research-

  • Conduct marketing research
  • Analyse data to crystalise targeted marketing insight
  • Monitor market trends, research consumer markets, company performance metrics and competitors’ activities to identify opportunities and key issues

2. Planning-

  • Developing data-driven strategic marketing plans- short term, medium and long term
  • Liaise with vendors to plan and implement marketing campaigns
  • Brainstorm new and innovative growth strategies

3. Budgeting and Resource Management-

  • Develop annual budget in line with organisation’s financial procedures
  • Efficient utilization of resources to achieve organisation’s objectives
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

4. People Management-

  • Effectively cooperating with and managing vendors
  • Managing across departments and influencing to achieve brand objectives

5. Marketing Results-

  • Deliver set business growth
  • Ensure conversion of marketing activities to observable business results
  • Contribute to improvement in service/quality levels

Qualifications

Skills and Personal Attributes

  • Analytical thinking; comfortable working with numbers, metrics and spreadsheets
  • A fixer at heart
  • Strategic thinking and goal orientation
  • A good measure of fluid intelligence to thrive in novel situations
  • Creative and innovative, able to generate many good-actionable ideas
  • Results-oriented
  • Elite communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Knowledge of digital marketing

Education and Experience

  • A good degree in business, engineering or related field
  • 5-year experience in service marketing with demonstrable hospitality industry knowledge
  • 3-year management experience is desirable