Senior Engineer - Performance Marketing
- Chennai, Tamil Nadu, India
Forbes believes in the power of entrepreneurial capitalism and uses it on various platforms to ignite the conversations that drive systemic change in business, culture and society. We
celebrate success and are committed to using our megaphone to drive diversity, equity and
inclusion. We are the world’s biggest business media brand and we consistently place in the top 20 of the most-popular sites in the United States, in good company with brands like Netflix, Apple and Google. In short, we have a big platform and we use it responsibly.
Forbes Advisor is looking to hire a Senior Engineer, Performance Marketing. In this role, you will be working on a team that leads web analytics and insight across our platforms, supporting the business to understand our customers, helping to improve our online journeys and the overall customer experience by guiding product development through data-informed decision making. We are looking for a highly motivated and proactive individual to provide technical solutions for our many product teams across the world in the GA & GTM space. Advisor is a new initiative in the personal finance and automotive spaces by Forbes. We are seeking top talent to become members of this team. If you're looking for challenges and opportunities similar to those of a startup, with the benefits of a seasoned and successful company, then read on:
●Work closely with business stakeholders and technical teams to help them
understand and execute an approach to evaluating and prioritizing their product portfolio.
●Support our global product teams integrating GA & GTM.
●Maintain runbooks and documentation for our product development teams around GA & GTM.
●Build effective networks across communities within Forbes Marketplace and external analytics communities, learning and sharing expertise with others on the latest trends.
●Be the evangelist for your capability and champion good practices, acting as a bridge between your team and our global product development teams.
●Be a go-to person for best practice information on how to implement GA & GTM.
●Creative inputs and AB Testing - strategies on creatives and map them to relevant
audiences, test different versions and formats to continually optimize campaigns
●Maintain the client-side event proxying and validation library and independently manage container scaling & maintenance in Google Cloud Console.
●Bachelor’s degree with Minimum 4+ years of experience working in globally
distributed teams successfully
●Experience and hands-on proficiency with ad tools like Google Ads, Google Ads
Editor, Facebook Ads Manager, Google Tag manager, Google Analytics, etc. which
would be required to guide and mentor teams
●You will have integrated GA Universal Analytics (UA) and GTM into web sites,
preferably in a corporate environment.
●You will be familiar with using views in GA to provide usable insights to
stakeholders such as product owners, or business analysts.
●You will have frontend and/or web development experience and be comfortable
and have used browser Dev Tools and preferably also GA & GTM debugging
●You will have a good understanding of how user actions in the browser fire events,
how those events are handled in GA & GTM, and how they surface in Google
●Have a clear understanding of the differences between UA and GA4 and start
supporting teams as they migrate through guidelines, support and adherence to good practices.
●Independently fulfill incoming tracking requests as assigned by your PO.
●Support the team championing web analytics and data literacy within the
organization and work to enhance our capabilities through training and support as needed.
●Dynamically adapt to fluid situations to deliver the intended results
●Strong interpersonal and conflict resolution skills
●Ability to form productive relationships quickly and create the spheres of influence
All your information will be kept confidential according to EEO guidelines.