First Abu Dhabi Bank is an inclusive environment where each person values the experiences, perspectives, ideas and beliefs of others. We’re in a unique position to learn from all our colleagues, combining international experience with deep cultural knowledge and local expertise. At FAB, you’ll have the support of your team and a strong relationship with your line manager, who will trust you with responsibility and recognize your good performance. As we embrace different ways of seeing the world, listening to each other and respecting different viewpoints, we grow stronger – together.

JOB PURPOSE:

• Develop, implement, track and optimize our social media campaigns across all social media channels. Maintaining FAB social media presence across all digital channels
• Measuring and reporting on the performance of all social media marketing campaigns

ACCOUNTABILITIES:

• Identify press opportunities through evolving issues.
• Ensure that key messages align with vital business strategies.
• Serve as the organization’s digital & social media liaison and formal spokesperson.
• Monitor online campaigns, and report on results.
• Negotiate with media channels to close competitive deals.
• Promote additional projects to support new product launches.
• Regularly track and get insights into competitors' strategies.
• Suggest strategies and methods for improvement to increase KPI’s .
• Support with our web presence.
• Design digital media campaigns according to business goals.
• Ensure leverage paid media in efficient and effective ways across all campaign types.
• Ensure end-to-end media insight, planning and campaign implementation across all campaign types and channels.
• Strategically lead integrated campaigns, identifying relevant customer insights and setting media objectives and KPIs.
• Lead and inspire the media agency in delivering media plans in response to the campaign brief.
• Actively work to identify and manage Test and Learn activities to experiment with new ways of doing things and scale success and build these methodically into the paid digital roadmap.
• Ensure strategic and CX from a media perspective is consistent with Performance Always On campaigns.

Minimum Qualification

Educated to degree level or equivalent

Minimum Experience

3+ years of experience as a digital financial marketers

Proven work experience as a digital financial marketers