First Abu Dhabi Bank is an inclusive environment where each person values the experiences, perspectives, ideas and beliefs of others. We’re in a unique position to learn from all our colleagues, combining international experience with deep cultural knowledge and local expertise. At FAB, you’ll have the support of your team and a strong relationship with your line manager, who will trust you with responsibility and recognize your good performance. As we embrace different ways of seeing the world, listening to each other and respecting different viewpoints, we grow stronger – together.

JOB PURPOSE:

To perform a variety of tasks related to Digital Marketing and Media working closely with the VP, Marketing and Communications and the Magnati leadership team to develop and evolve the brand and digital marketing strategy for Magnati in UAE, MENA and Africa. 

KEY ACCOUNTABILITIES:

Generic Accountability

Develop and implement the digital marketing strategy for Magnati, includes UX, UI and performance 360

Create and manage social media strategy to target audience to build presence

Innovate and present new digital marketing practices and ideas to evolve the online presence and engagement of Magnati

Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success

Forecast marketing campaign growth and ROI for marketing campaigns

Create and define a clear SEO strategy (tech and non-tech)

Manage email marketing campaigns and tools

Work closely with the brand and communications to create unique and engaging content based on analytics and testing

Understand Google Analytics, Google AdWords, and other relevant tools to ensure optimum input and output from agencies

Keep abreast of new online content strategies and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

Develop a website (and app if relevant) traffic plan and create goals and benchmarks

Generate weekly/monthly reports on campaign performance and present to leadership when required

Partner with advertising and media specialists to optimize marketing performance, spend and meet KPI’s, while also driving sustainable results (ROI)

Develop, evaluate and oversee the implementation of A/B testing protocols and procedures

Manage all aspects of digital marketing operations

Work closely with the Head of Digital Marketing at FAB to optimize audience pool

Utilize strong analytic ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels (non-financial)

Provide thought leadership perspective for adoption where appropriate

Job Contex:

Specific Accountability

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate audiences

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools i.e. Google analytics, netinsight, omniture, webtrends

Working knowledge of ad serving tools i.e. DART

Experience in setting up and optimizing Google Adword campaigns

Working knowledge of HTML, CSS and JavasScript development and constraints

Strong analytical skills and data-driven thinking

Up to date with the latest trends and best practices in online marketing and measurement.

Self motivated with a positive and professional approach to managing projects

Well organised and able to adapt quickly to any new situation

Ability to build strong relationships and engage and motivate teams representing diverse backgrounds and viewpoints.

Minimum Qualification

Bachelor’s degree in digital marketing, Communications, Business Information Systems or a related field is a must.

Minimum Experience

7 years’ relevant experience in the banking sector and in digital marketing.

Experience in payments, financial services and technology is a must