Farther is the first digital family office. Only Farther pairs expert advisors with intelligent technology to deliver the modern wealth management experience that clients deserve and to empower advisors to provide better service to more clients. 

We’ve reimagined what a wealth management platform delivers, allowing clients to easily find a financial advisor and communicate how and when they want, to customize, invest, and professionally manage their entire financial lives in one place, and to automatically squeeze more out of every hard-earned dollar to reduce their tax bills. In other words, we help our clients go Farther.

Farther’s founders are leaders and innovators from the private wealth industry and possess a unique mix of traditional wealth management, fintech, and technology production expertise. We’re backed by top tier venture capital firms, fintech investors and industry leaders.

Joining Farther means joining a collaborative team of entrepreneurs and builders who are passionate about helping our clients and our teammates achieve more. If you’re the type who breaks through walls to get things done the right way, we want to go farther with you.

As our Head of Marketing, you will spearhead Farther’s growth strategy. You’ll own go-to-market positioning, collaborate with sales and client success teams to ensure growth and retention goals are met, and drive our product strategy. This role requires a combination of creative thinking, metrics-driven marketing, and storytelling on top of a deep sense of ownership over both execution and results. 

RESPONSIBILITIES

• Own Farther’s go-to-market positioning and messaging
• Analyze user data and feedback to glean actionable insights and work with product and engineering to turn these insights into a more user centric product
• Collaborate closely with advisory team to arm them with messaging and tools that showcase and amplify Farther’s unique model and differentiation
• Define content strategy, sales enablement materials, and email marketing to drive leads through the acquisition funnel
• Prioritize and optimize growth channels to improve performance
• Scale and automate growth processes

REQUIREMENTS

• 5+ years experience in product marketing at a high growth consumer or B2B2C tech startup
• History of both strategy development and tactical implementation of go-to-market plans
• Experience developing positioning and messaging for products that serve multiple use cases and personas
• History of cross-functional collaboration as well as proven ability to act autonomously
• Strong communication, story-telling and presentation skills
• Exceptional analytical skills and a data-driven approach to problem-solving
• Strong command of social media, search, and display platforms and CRM tools
• Entrepreneurial and creative with a break-through-walls attitude
• Thrive in a fast-paced, ever-changing startup environment

BONUS POINTS

• Experience in wealth management, personal finance, banking, or lending companies
• MBA from top-tier business school

All your information will be kept confidential according to EEO guidelines.