Farther is the first digital family office. We’re a team of experienced financial advisors empowered by a modern technology platform to help rising professionals grow and protect their wealth.

Farther’s founders are leaders and innovators from the private wealth industry and possess a unique mix of traditional wealth management, fintech, and technology production expertise.

As a Growth Marketer, you will spearhead Farther’s growth strategy. You’ll find creative ways to reach potential clients, increase downloads of our app, and engage current users. You will work closely with the founders to implement growth strategy from a product, engineering, and marketing perspective. You will have free rein to A/B test new and unique ideas based on a deep understanding of data pulled from all aspects of our business and will be relentless in your pursuit of growth. This role requires a combination of creative thinking, metric-driven marketing, and data analytics on top of a deep sense of ownership over both execution and results. 

RESPONSIBILITIES

• Develop, test, and optimize ideas to drive traffic to marketing site, landing pages, and social media and convert that traffic into clients

• A/B test ideas and analyze data and feedback to increase conversion

• Analyze user data and feedback to glean actionable insights and work with product and engineering to turn these insights into a more user centric product

• Optimize AARRR metrics (Acquisition – Activation – Retention – Referral – Revenue).

• Prioritize and optimize growth channels to improve performance

• Scale and automate growth processes

REQUIREMENTS

• 4+ years experience in growth marketing and demand generation at a high growth consumer tech startup

• Successful track record using conversion rate optimization tactics to drive customer acquisition

• Experience using tools to run split testing experiments

• Experience building referral marketing campaigns

• Exceptional analytical skills and a data-driven approach to problem-solving

• Entrepreneurial and creative with a break-through-walls attitude

• Thrive in a fast-paced, ever-changing startup environment

BONUS POINTS

• Experience with R/Python

• Experience with database systems including MySQL/PostgreSQL, DynamoDB, MongoDB

All your information will be kept confidential according to EEO guidelines.