At Farm Boy, it is our mission to create a fun, fresh experience for all! Whether you are a team member or a customer, Farm Boy is passionate about creating a unique fresh food shopping experience and ensuring that we deliver on our commitments.

As we continue to grow within Ontario, Farm Boy is excited to welcome new team members that share our passion for providing the best fresh shopping experience!

This position is responsible for collaborating with the Marketing Team to create and execute the Farm Boy Social Media Strategy, develop brand awareness, generate inbound traffic and encourage product adoption. This position will also work with our Procurement and Public Relations Teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network. The performance of the duties must ensure a quality service approach to all team members, customers and suppliers. All responsibilities must be performed in a manner consistent with the Farm Boy Way.

Major Responsibilities:

• Develop, implement and drive channel-specific social media strategies.
• Collaborate cross functionally with stakeholders across the company to bring Farm Boy’s brand, products, and campaigns to life across all social media platforms.
• Lead paid, owned and earned social media campaigns and day-to-day activities. Duties include content creation, online advocacy, writing, photography, video, editorial, community-outreach efforts, promotions, etc.
• Maintain Farm Boy’s brand voice on social media platforms such as Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, TikTok and other similar community sites.
• Support an active brand ambassador network to spread the word about Farm Boy and our products.
• Effectively use analytic tools to monitor and report on the ROI of social media strategies and campaigns against current benchmarks and business objectives.
• Strong problem-solving skills and demonstrated ability to identify potential negative situations and apply resolution principles to mitigate issues.
• Stay up-to-date on current technologies and trends in social media
• Analyze and understand demographics in the existing regions where our stores are located and the regions where we will be expanding.
• May be requested to undertake other related duties on a periodic basis.

• Typically requires completion of a post-secondary program with an emphasis in Communications or related discipline, plus a minimum of 3 years of progressively responsible experience or an equivalent combination of education and experience.
• Experience in Advertising, Marketing, Sales and Community Management required.
• Must be socially savvy with a passion for food.
• In-depth knowledge and understanding of various social media platforms, their respective users and how to engage users to foster and maintain the customer relationship.
• Excellent working knowledge of SEO, SEM, Google AdWords and website usability. 
• Strong written and oral communication skills with business to consumer experience and ability to effectively communicate information and ideas to build and maintain relationships.
• Strong computer skills along with a strong technical understanding and ability to learn new tools quickly.
• Strong project management and organizational skills.
• Team player, with the confidence to take the lead and guide other colleagues when necessary.
• Flexible schedule, including availability during evenings and weekends.

Work & Sensory Environment:

• Sitting for long periods of time at workstation.
• Lack of control over pace due to multiple and/or tight deadlines beyond one’s control.
• Possible exposure to eye strain from computer terminals.

Accommodation is available upon request for applicants and employees with disabilities.