Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Experian is looking for a strategic and technical Director of AI Marketing Analytics to lead innovation in data-driven marketing strategies across the consumer lending lifecycle. You will report to the VP of Analytics Consulting and be instrumental in driving the development and deployment of advanced AI solutions—including agentic intelligence—to optimize marketing performance, customer acquisition and portfolio growth.

You will bring expertise in consumer credit data, marketing analytics, and machine learning along with experience in managing cross-functional teams and delivering measurable business impact.

Key Responsibilities:

• Lead the design, development, and implementation of AI-driven marketing analytics solutions across the consumer credit lifecycle (prospecting, acquisition, portfolio management).
• Hands-on building and iteration on agentic AI solutions using optimal coding languages and packages, contributing directly to the development of intelligent agents capable of marketing decision-making and optimization.
• Champion the use of agentic AI intelligence to enhance campaign targeting, personalization, and optimization.
• Drive the development of new analytical products and services, leveraging Big Data platforms and cloud-based infrastructure.
• Serve as a subject matter expert on credit bureau data, marketing attribution, and predictive modeling in consumer lending.
• Foster a culture of innovation, accountability, and continuous learning.
• Collaborate with stakeholders across Marketing, Product and Technology to align analytics initiatives with strategic business objectives.
• Oversee the deployment and monitoring of machine learning models in production environments, ensuring performance, compliance and scalability.
• Drive the development of new analytical products and services, leveraging Big Data platforms and cloud-based infrastructure.
• Present insights, strategies, and recommendations to senior leadership and external clients.
• Translate business requirements into actionable AI solutions, balancing innovation with operational feasibility.

Qualifications

• Bachelor's degree in Data Science, Computer Science, Statistics, Marketing Analytics, or related field
• Demonstrated expertise in marketing analytics within consumer lending or financial services.
• Hands-on expertise in building agentic AI systems, with practical experience applying these techniques to real-world marketing analytics or consumer lending use cases
• Advanced proficiency in Python, Spark and modern AI agent frameworks with a portfolio of implemented agent-based solutions.
• 8+ years of experience in data science or analytics, with 2 years in a leadership role.

Benefits/Perks:

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
• Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.