Product Marketer and Content Specialist

  • Atlanta BeltLine Westside Trail, Atlanta, GA, USA
  • Employees can work remotely
  • Full-time
  • Department: Marketing and Communications
  • Role Type: Home
  • Employee Status: Regular
  • Schedule: Full Time
  • Shift: Day Shift
  • Flexible Time Off: 15 Days

Company Description

Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we’ve been name in the 100 “World’s Most Innovative Companies” by Forbes Magazine.

The Product Marketing team helps Experian Data Quality (EDQ) capture maximum value by more effectively connecting customer needs to product capabilities and driving deep understanding through simple, streamlined sales and marketing enablement tools and content. Join the EDQ team where we are focused on comprehensive data management solutions that help our clients maintain the accuracy of their customer records, reduce errors, and avoid additional costs associated with bad data.

 

Job Description

The Product Marketing and Content team helps Experian Data Quality (EDQ) capture maximum value by more effectively connecting customer needs to product capabilities and driving deep understanding through simple, streamlined sales and marketing enablement tools and content. Join the EDQ team where we are focused on comprehensive data management solutions that help our clients maintain the accuracy of their customer records, reduce errors, and avoid additional costs associated with bad data.

What you’ll be doing

As Product Marketing and Content specialist you will support the positioning and marketing of our EDQ solutions. You will have a deep understanding of our brand, the market, and the challenges our customers and prospects face. You will help to support our go-to-market strategy for new products and key enhancements, create marketing campaigns, and deliver compelling and differentiated messages in multiple formats across multiple marketing channels. You will help provide an understanding of our products, message, and benefits to our organization and audience.

The ideal candidate is someone with a product marketing background and experience working for a B2B enterprise software vendor or financial institution. The individual must have strong communication (both written and verbal) and organization skills, and the ability to work cross-functionally within our Product and Marketing teams. To be successful you’ll:

  • Support go-to-market plans – support building and executing go-to-market plans for new products, enhancements, and propositions
  • Create value proposition and positioning – help deliver product messaging that differentiates our products and resonates with targeted market segments and across channels. Research and understand the market, buyers, needs, and competitors to support product differentiation.
  • Create sales enablement and product marketing content – design, develop and manage internal/external product content (e.g., pitch decks, case studies, videos, product sheets, etc.) and other resources such as sales presentations, product sheets, videos, training tools, FAQs, and case studies
  • Create marketing collateral -- design, develop and manage external marketing content like white papers, blogs, infographics, and tip sheets that can be used across multiple marketing channels like digital, email, and social
  • Have an eye for detail – across product and marketing material, ensure consistent and accurate message is upholding brand integrity at all times
  • Have a test and learn mentality – support the team by being able to pivot quickly and move on from ideas that don’t make good business sense ​OR do not meet client needs

 

Qualifications

What your background looks like

  • BS/BA and related work experience required, MBA a plus (or equivalent experience)
  • Minimum of 2+ years’ experience in product marketing and/or in a related product 
  • Demonstrable experience in end-to-end product and value proposition development, content creation, and go to market execution 
  • Experience with developing new assets, content and delivering via corresponding marketing strategies
  • Excellent written and visual communication skills with the ability to create material that is polished, clear, concise and streamlined
  • Experience with applying analytics to support data-driven product marketing decisions.
  • Ability to work at the strategic level (e.g. generating innovative ideas and new use cases for growth) and at the tactical level (e.g. product readiness and sales enablement).
  • Background in content marketing and/or graphic design is a plus

Additional Information

  • During this pandemic, all Experian employees are working remotely. Once it’s safe to do so, we’ll slowly return to our offices however we are in no rush to do this. The safety of our employees is of utmost importance.
  • Competitive pay and comprehensive benefits package
  • Flexible work schedule and relaxed dress code

 

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is The Power of YOU and it ensures that we live what we believe.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is The Power of YOU and it ensures that we live what we believe.

Experian U.S. employees are required to be fully vaccinated for COVID-19.

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