Sales Development Representative (SDR) | High-Growth London Fintech | Salary + Equity
- Full-time
- Compensation: GBP 30000 - GBP 40000 - yearly
Company Description
About Expend
Expend is a fast-growing London-based Fintech startup revolutionising how businesses manage expenses. Our powerful, all-in-one platform streamlines business spending with automation - covering everything from receipts and mileage to invoices, tax reporting, and smart payment cards. We're transforming a vast industry plagued by outdated systems with innovative, intuitive software that saves time, reduces hassle, and puts control back in the hands of finance teams.
We’re tackling a massive global market and are already seeing exciting traction. With a bold mission, strong product-market fit, and ambitious growth plans, Expend offers a unique opportunity to be part of something impactful from an early stage.
Job Description
About the Role
Outbound prospecting into finance teams (CFOs, FDs, Controllers, Finance Managers).
Running a structured outreach process across phone, email and LinkedIn (but not limited to).
Qualifying inbound leads quickly when they come in.
Booking demos and handling early discovery.
Sharing insights from conversations to help shape outbound strategy.
Owning your pipeline and using HubSpot properly (no ghost data, no forgotten follow-ups).
Working closely with not only the sales team but collaborating with ops & dev teams,
Bottom line: meaningful conversations that lead to meetings, not just activity for activity’s sake.
Our current SDR is averaging 3 - 5 demos per week and climbing. We want someone who is hungry to be a part of something that’s growing rapidly, most importantly taking a proactive approach in self-reflection and seeking guidance when needed.
Qualifications
What We’re Looking For
- 1+ years of experience in a Sales Development Representative (or similar lead generation) role, ideally in SaaS or Fintech.
- Proven track record of hitting or exceeding KPIs and targets for meetings/bookings or pipeline generation.
- An ability to Connect with people. Anyone can make high number dials a day... but are you talking to people? That's what we need.
- Strong communication skills - clear, persuasive, and confident with both written and spoken communication. Confidence, a professional appearance and clarity on the phone (or through multi video call channels) is a must.
- Familiarity with outbound sales frameworks (e.g. MEDDIC) and qualification best practices.
- Skilled at asking the right questions to uncover needs and pain points. Able to handle objections and keep prospects intrigued.
- Experience using CRM tools like HubSpot (preferred) or similar.
- A self-starter mentality - motivated, proactive, and organised, especially in a remote work setting. You never let a follow-up slip through the cracks.
- You're a collaborator, and while you love winning, you also share knowledge with peers and work well with Sales team members and Account Managers to achieve collective goals.
- Adaptable to change, fast-paced environments, and different prospect types.
- Enthusiasm for technology and a genuine interest in solving real business problems.
Additional Information
What We Offer
- Competitive base salary plus uncapped commission - your earning potential grows with every meeting booked and every target exceeded. Your hard work directly translates into rewards.
- Share options - your success contributes to your own upside.
- Flexible working - fully remote with access to our London co-working hub. Expend offers a supportive team culture, virtual collaboration tools, and regular check-ins to keep you connected and set up for success.
- Ongoing sales training, mentorship, and career progression opportunities.
- Work in a team that values autonomy, innovation, and collaboration, with team members who are invested in helping you grow and flourish.
- 25 days annual leave plus bank holidays.
- Monthly social team events and a fun, inclusive company culture.
Join Us
This is more than just a sales role. It’s a launchpad for a high-impact career in Fintech, with real ownership and a voice in a growing team. If you're excited to be part of a fast-moving, innovative company - and want to help businesses transform the way they manage expenses - we’d love to hear from you.
Apply today and let’s grow together.