Social Media Content Contributor (freelance, 15hr/wk, m/w/d)

  • Part-time

Company Description

We help expats settle in and find their place.

Expath combines award-winning global mobility services and innovative language training to provide Germany’s international residents with all the skills, tools and information they need to set up life in their new home city.

Founded in 2012 to help expats moving to Berlin navigate bureaucracy and learn German, Expath now provides global mobility and language training services to some of Berlin’s largest and most successful start-ups and tech firms - helping 1000s of expats relocate to Germany every year!

Our expertise in global mobility and language learning and hands-on friendly customer service are known throughout Berlin, which is why we’ve quadrupled in the past two years – and are still growing!

As we are expanding in Germany and Europe – and across the world with our new online language classes - we are looking for a Social Media Content Contributor to support our online communication and outreach, and help us lead Expath to the next level.

Job Description

Your mission, should you choose to accept it: Build and maintain a strong and consistent brand presence on social media, generate written and visual content that engages and educates existing audiences and attracts new customers in Germany and abroad.

How you will meet this challenge:

  • Help us launch our Instagram channel and build a strong B2C #Expath community through meaningful and entertaining content
  • Support the continuous growth of our B2C Facebook community through highly targeted and educational content
  • Ideate and execute social media campaigns that generate WOM and increase brand awareness among expats in Germany
  • Create captivating and on-brand visual and video assets for social media posting
  • Work with the Marketing Manager on quarterly and weekly editorial agenda
  • Support the creation of content for our B2B channels (Blog, LinkedIn, Twitter)
     

Qualifications

  • You are an Instagram and Facebook power user (good understanding of hashtags, stories, trending topics, influencer networks, etc.)
  • You have near-native writing skills in English and advanced knowledge of German
  • You have a Bachelor’s degree or above
  • You demonstrate the ability to understand and reflect our brand voice through social media content
  • You have multimedia skills, i.e. the ability to produce graphs, memes, gifs or any other trending social media content
  • You are familiar with Canva or similar graphic design tools
  • You have experience in working with social media management tools (f.e. Buffer, Hootsuite)
  • Your time management is superior and you are able to prioritize and meet deadlines
  • You speak our audience’s language: you lived the expat experience yourself or have a global citizen mindset.

Additional Information

What we offer:

  • The prospects of growing into a full-time position at our HQ in Berlin
  • You get to work autonomously and manage your own schedule
  • Remote and flexible working is not just a trend, it’s part of our culture
  • You’ll enjoy a collaborative environment where everyone cares about their work and about each other
  • Pretty cool office locations, easy to reach by bike or public transportation
  • We believe in an equitable and inclusive work culture and we strive for diversity on all levels - generational, cultural, professional, of gender, or ability.

We’re excited for the next phase of our evolution – Germany and beyond. Will you be a part of it?

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