Social Media Specialist

  • 6001 Cass Ave, Detroit, MI 48202, USA
  • Full-time

Company Description

Launch Lead’s mission is to help companies scale faster and more efficiently by using our multi-channel solutions, including B2B business lead generation, demand generation, and appointment setting. Our proprietary technologies, strategies, and processes help our highly trained team deliver best in class performance.

Job Description

Launch Leads is looking to hire a Social Media Specialist to join our team. The Social Media Specialist is responsible for developing, planning, executing, and evaluating social media and digital content, advertising, campaigns, and programs as Launch Leads's voice. This position requires data-driven decision-making to best position content, tell persuasive stories, and use real-time insights to realize appropriate audience engagement, reach, and growth.

Salary range: $56000 - $66000 per year.


  • Develop paid social recommendations designed to meet the objectives provided in summaries of client/planning teams

  • Present recommendations to internal or client groups as necessary.

  • Work with LinkedIn, Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat, and more to plan and manage media purchases for customer accounts.

  • Fully manage campaign settings, activation, and daily communication of customers and stakeholders for critical customers.

  • Examine campaign performance with regular data analysis, measure customer KPIs, and report on any trends and granular information to key customer stakeholders.

  • Suggest places for campaign optimization based on meeting customer KPIs and the guidance team to implement as needed.

  • Review and incorporate content management and other technologies that help publishing schedules across all formats and networks.

  • Carry out digital advertising campaigns and online paid advertising to endorse engagement objectives.

  • Analyze and report actively and control data to affect communication strategies.

  • Using insights to optimize content, tags, keywords, names, and other related search engine optimization and best practice algorithms.


  • Bachelor's Degree preferred, major in Marketing or Communications preferred; Social Marketing, Social Media, Digital Marketing an asset ​.

  • Experience in using content management tools.

  • Good understanding of data, social metrics, and reporting to support best-practice communication strategy and planning.

  • Corporate writing skills with an understanding of brand guidelines.

  • Self-confident and strong attention to detail.

  • Strong verbal and written communication skills.

  • Well-organized with superior follow-through.

  • Ability to adapt to a constantly changing business and work environment.

Additional Information

  • The Role Is Not Remote