Campaign Manager (M/F) - Fixed Term contract 7,5 months (CDD 7,5mois)

  • 75017 Paris, France
  • Ce poste est ouvert au télétravail.
  • Temps complet
  • Type de contrat: CDD

Description de l'entreprise

À propos d’Europcar Mobility Group

Europcar Mobility Group est l’un des principaux acteurs du secteur de la mobilité et est une société cotée sur Euronext Paris. Europcar Mobility Group a pour mission d'être la « mobility service company » préférée des clients, en offrant des solutions alternatives attractives à la possession de véhicules, avec une large palette de services de mobilité : location de véhicules, services chauffeur, auto-partage (carsharing), scooter-partage. La satisfaction des clients est au cœur de la mission du groupe et de l'ensemble de ses collaborateurs et cet engagement vient nourrir le développement permanent de nouveaux services. Europcar Mobility Group opère à travers différentes marques pour répondre aux besoins spécifiques de chaque client ; ses 4 marques majeures étant : Europcar® - le leader Européen de la location de véhicules, Goldcar® - la plus importante société de location de véhicules low-cost en Europe, InterRent® – marque « mid tier » à destination des clients loisirs et Ubeeqo® – leader européen du car-sharing (BtoB, BtoC). Europcar Mobility Group propose ses différentes solutions et services de mobilité dans le monde à travers un vaste réseau dans 140 pays (incluant 20 filiales en propre en Europe et 2 en Australie et Nouvelle Zélande, des franchisés et des partenaires).

Plus d’informations sur: www.europcar-mobility-group.com

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About Europcar Mobility Group

Europcar Mobility Group is a major player in mobility markets and listed on Euronext Paris. The mission of Europcar Mobility Group is to be the preferred “Mobility Service Company” by offering alternative attractive solutions to vehicle ownership, with a wide range of mobility-related services: car-rental, vans and trucks rental, chauffeur services, car-sharing and peer-to-peer. Customers’ satisfaction is at the heart of the Group’s mission and all of its employees and this commitment fuels the continuous development of new services. Europcar Mobility Group operates through multi brands meeting every customer specific needs; its 4 major brands being: Europcar® - the European leader in vehicle rental services, Goldcar® - the most important low-cost car-rental company in Europe, InterRent® – ‘mid-tier’ brand focused on leisure and Ubeeqo® – a European company specializing in fleet and mobility solutions for both the business and the end-customers market. Europcar Mobility Group delivers its mobility solutions worldwide solutions through an extensive network in 133 countries (including 16 wholly owned subsidiaries in Europe, 2 in Australia and New Zealand, franchises and partners). 

Further details available at: www.europcar-mobility-group.com

Description du poste

  • Hub between the Direct Sales function and Digital Marketing, CRM and Audiences teams to drive the Direct business needs, also with Revenue and Capacity Manager.
  • Develop commercial campaigns for nurture leads and increase the number of new business opportunities.
  • Report on the results of campaigns and implement improvements where necessary.
  • Define tactical campaigns and promotional activities to solve, boost or bit-the-budget targets and coordinate the implementation with the stakeholders, inside eCommerce & Direct to Brand and RCM
  • Formulate campaign briefs based on a learned knowledge of customer triggers, interests and behavioural patterns with strong support of the Intelligence office and aligned with Audience guidelines.
  • Write briefs with detailed functionality specifications to establish a clear roadmap of the “how to” for the Digital Marketing and CRM teams.
  • Work closely with colleagues in other functional departments, delivering integrated marketing and sales activities that supports lead generation and provides opportunities to engage with clients.
  • Ensure eComm channels are fully briefed and kept up-to-date with all sales opportunities.
  • Problem solve with solutions that yield business impact.
  • Liaise closely with the Digital marketing, CRM and Audience teams to support commercial campaigns.
  • Oversee the quality of the content created by copywriters and designers to ensure that brand identity is adhered to.

Qualifications

Previous experience : 

  • 3-5 years of eCommerce experience, retail or travel industry being a plus.
  • Marketing experience
  • Experience in an International environment.

Education level / certificates:

  • Degree in Business/Marketing/eCommerce or equivalent experience

Languages:

  • English: completely Fluent (working language)

  • French: really useful

  • Other language: useful

Computer skills and software used:

  • Experienced with all universal software

Personal characteristics:

  • Exceptional planning and organisation skills

  • Good attention to detail, perfectionist 

  • Excellent communication and interpersonal skills 

  • Experience in international environment

  • Team spirit

  • Ability to work under pressure and manage several projects simultaneously

  • Creative

Informations complémentaires

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, or on basis on disability.

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