Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.

The Eurofins network of companies is the global leader in food, environment, pharmaceutical and cosmetic product testing and in agroscience Contract Research Organisation services. It is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organisations. It also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products.

In over 30 years, Eurofins has grown from one laboratory in Nantes, France to 58,000 staff across a decentralised and entrepreneurial network of 900 laboratories in over 54 countries. Eurofins companies offer a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.

In 2021, Eurofins generated total revenues of EUR 6.72 billion, and has been among the best performing stocks in Europe over the past 20 years.

Become your most extraordinary self!  Our team is intensely proud to be a major provider of services and products to the drug discovery research industry.  Join Eurofins Beacon Discovery part of the Eurofins Discovery ™ group of companies serving global clients in the Pharma and Biotech industries.  Work alongside industry experts and collaborate with team members to directly and positively impact human health worldwide!

We have a philosophy to support work life balance, career progression opportunities and offer many benefits such as formal mentoring programs, tuition reimbursement, extensive career training programs, competitive health benefits, paid time off and 10 annual paid holidays*.

Position Summary:

The Senior Marketing Automation Specialist will be a focused role within the marketing team, supporting global, specialized business lines providing drug discovery services. Working closely with marketing, sales, and CRM administrator, this position will manage the marketing automation for the company, using Dynamics 365 to implement and optimize all programmatic and operational initiatives.

Essential Duties and Responsibilities:

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team and internal stakeholders
• Work with management to confirm KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
• Support essential marketing operations initiatives in Microsoft Dynamics sales and marketing hubs, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
• Manage scheduling and insertion orders with publishers: Work with 3rd party vendors and coordinating email campaigns and digital advertising from end-to-end: budget, audience target, goals, creation, delivery to vendor, reporting, presenting results.
• Digital webinar platforms: support event registration and workflow
• Brainstorming with colleagues for fresh marketing ideas
• Content and asset management 

Additional Duties and Responsibilities:

• Other associated marketing duties as assigned
• Demonstrates and promotes the company vision
• Regular attendance and punctuality
• Applies GMP/GLP in all areas of responsibility, as appropriate
• Conducts all activities in a safe and efficient manner
• Owns the accountability and responsibility of delivering to client needs and timeliness
• Provides cross-functional support to other departments as required

Basic Minimum Qualifications (BMQ):

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily.  The requirements below are representative of the knowledge, skill or ability required. 

Education/Experience (BMQ):

Bachelor’s Degree in marketing, business, communications, or similar degree

Additional preferences:

3-5 years’ experience, preferably in B2B, Biotech and/or agency environment

Ability and/or Skills (BMQ):

Strong experience managing a marketing automation platforms and fully leveraging its capabilities, with expert level experience with Dynamics 365, Hubspot, Marketo, or similar.

Strong reporting, testing and analytics skills

Basic html experience

Strong project management

Salary Range: $75,000-$85,000/per year 

Role allows for remote working

Disclaimer:

 This position description is written as a guideline to inform employees of what is generally expected of them at each job level.  The description is not intended to be all encompassing or limiting in any manner; rather, it is hoped it will add understanding and better reflect the work performed at all levels of employment.  Duties and responsibilities other than those listed may be included as needed within the work group or the company as a whole.

The above information may not be used or duplicated by others without written consent.

Salary Range: $75,000-$85,000/per year