Eurofins|BLC is a small but growing business specialising in testing and consulting and operates within the Eurofins Softlines and Leather division. Established for over 100 years specialising in leather, consumer and chemicals we have the technical pedigree and experience to provide targeted, testing and consulting solutions up and down the supply chain.

Eurofins|BLC is part of the Eurofins Scientific group which is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat to the water you drink to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate. Eurofins believes it is a global leader in food, environmental, pharmaceutical and cosmetics products testing and in agroscience CRO services. It is also one of the global independent market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, CDMO, advanced material sciences and in the support of clinical studies.

In 2021, Eurofins generated total revenues of EUR € 6.7 billion, and has been among the best-performing stocks in Europe over the past 20 years. Employs over 58,000 staff across a network of more than 1000 independent companies in over 54 countries and operates more than 900 laboratories

The Role:

Management of the marketing function.  Developing and managing all marketing communications, content, PR, sales material, and new business engagement campaigns.  Working closely with the sales and consultancy teams to create and deliver result-orientated marketing activities for all Eurofins | BLC services, generating international leads and raising the business profile.

 Main duties: 

• Management of the marketing function with hands-on experience in developing creative, writing content and delivering all marketing activities and materials.
• Create a marketing strategy to generate leads on and offline and to raise the brand profile across the whole business. Strategies include but not limited to:  Campaigns Lead Generation (On and Offline), Brand Development, Content-Led Marketing, Email Marketing, PR Awareness, Social Media, Paid online Advertising (PPC), New Service Launch, and SEO Based
• Work closely with the sales and consulting teams and internal stakeholders on communication campaign strategies to develop leads generation in the UK and internationally
• Update and seek to always improve all Eurofins │ BLC websites with new page content, images, video, news stories in line with marketing campaigns (including SEO strategy) and sales strategy
• Design and create sales materials (content, creative & media) in line with sales strategy and individual sales objectives including: Presentation Templates, One-pager information sheets, Case Study Documents,   Testimonial pieces, Pitch documents, Proposals, Exhibition literature and premiums, E-Shots and Other as required
• Manage all social media content and platforms, working with the sales team to deliver consistent messaging via digital networking platforms like LinkedIn
• To develop ongoing relationships with trade press and write press releases for media distribution (online and offline)
• Manage PPC advertising and monitor ROI
• Manage the creation of exhibition stands including developing stand creative, copy, stand booking, premiums, and structure design
• Manage and promote webinars, in-person conferences and external training programmes
• Create and manage E-Shots and quarterly service updates
• To produce a monthly clear ROI reporting of all marketing activity.
• To manage leads generated from websites, log all leads onto shared excel documents via TEAMS and distribute to relevant salesperson or consultant.
• To track all digital marketing activity monthly using SEMRush, Google Analytics, Google Console

What We Are Looking For:

• Ideally, a degree in communications or marketing
• Proven experience in B2BC lead generation and working with Sales Teams to deliver targets
• Creative thinker with strong marketing experience in both Off-line and Online Marketing campaigns
• Proven success in writing web and marketing copy with the ability to develop compelling and optimised copy whilst maintaining client personas, brand messaging, persuasiveness, and readability
• Experience in the creation of websites and a sense of confidence in seeking out new solutions to constantly keep the websites up to date with changes in technology
• Excellent communication skills, with a solid knowledge of English grammar and the ability to present ideas concisely, both verbally and in writing
• Experience in SEO and Google Ads
• Experience with Mailchimp or a similar platform and its integration with CRM System
• Excellent knowledge of major social media channels particularly LinkedIn
• Must have experience in using Adobe Creative Suite – Photoshop, Indesign, Illustrator and Premier Pro
• Organised, excellent time management and planning skills with attention to detail and ability to multi-task

Benefits:  

Competitive Salary, 37.5 hours per week, Life Insurance, Private Medical Insurance, Income Protection, Group Pension Scheme (match contribution of up to 5 %), Perkbox and free on-site parking