Global Marketing Executive/Assistant Manager
- Northampton, UK
- Employees can work remotely
Eurofins|BLC is a small but growing business specialising in testing and consulting and operates within the Eurofins Softlines and Leather division. Established for a 100 years specialising in leather and products such as footwear, bags and upholstery, we have the technical pedigree and experience to provide targeted, testing and consulting solutions up and down the supply chain.
Eurofins|BLC is part of the Eurofins Scientific group which provides a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate. Eurofins believes it is a global leader in food, environmental, pharmaceutical and cosmetics products testing and in agroscience CRO services. It is also one of the global independent market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, CDMO, advanced material sciences and in the support of clinical studies.
In 2019, Eurofins generated total revenues of EUR € 4.56 billion, and has been among the best performing stocks in Europe over the past 20 years.
WORKING FROM HOME
This role reports to the Senior Global Marketing Manager and is part of the global marketing team driving business performance and building brand exposure of three fast-growing business units in Eurofins Group: Consumer Products Assurance (CPA), Softlines & Leather (S&L) and Toys & Hardlines (T&HL).
The candidate will be exposed to global marketing landscape and work in a highly dynamic B2B environment. This is the right post for any marketer who always looks for new endeavours and vibrant elements in life, as well as enjoys meeting people of varied culture and backgrounds.
The management and delivery of day to day marketing activities across a variety of digital and offline channels in a fast-paced B2B environment. Working as part of a compact team, you will handle comprehensive traditional and digital marketing projects.
Stay in line with business objectives and marketing KPI’s to drive leads
Measure the effectiveness of different campaigns and channels including websites, social media, email campaigns, webinars, trade associations and media partnership
Brand exposure and presence
Plan and execute projects to raise brand awareness in the industry
Establish Eurofins as the leading technical voice among existing and potential clients
Develop content for marketing materials e.g. brochure, email campaigns and videos
Copywriting of collaterals e.g. technical articles, newsletter and case studies
Arrange in-house webinars with technical teams
Offer support to virtual events in Europe and the U.S.
Database and funnel management
Ensure proper CRM implementation and adoption by sales teams with
Drive accurate funnel management
Build collaborative relationships with internal teams
Channel communications to an internal audience effectively
What We Are Looking For:
Ideally, degree educated with a marketing/business-related subject with a 2.1 or above
Around 3-5 years proven marketing experience in a B2B environment, different industries are welcome
Familiar with online platforms/ solutions such as Google Analytics, LinkedIn paid ad, MailChimp, GoToWebinar and MS Dynamics
Confident and effective communicator with a high standard of English literacy, grammar and a keen eye for detail
You must be creative and stay open-minded to incorporate new trends and ideas to marketing
Proven track record in digital project executions and measurements
Fast-learner with a multi-tasking ability
Positive and a can-do attitude with a sense of urgency and flexibility
- Please include your expected salary in your application
- This position will be home-based in the UK with occasional travel to Eurofins offices and therefore skills and attributes to include self-discipline, work without direct supervision, manage time effectively and the ability to cope with potential conflicting demands of work and family
- Flexibility from time to time to account for different time zones, the main focus is in Europe and occasionally Asian and the USA.
- Minimal travel is required under normal circumstance.
- Work portfolio is highly appreciated but not compulsory.
37.5 hours per week, Competitive FTE Salary, Life Assurance, Private Medical Insurance, Group Pension Scheme, Perkbox Discounts
For more information about the businesses, please visit below websites: