Retention Marketing Manager

  • 3345 N Lincoln Ave, Chicago, IL 60657, USA
  • Employees can work remotely
  • Full-time

Company Description

Reverb is the largest online marketplace dedicated to buying and selling new, used, and vintage musical instruments. Since launching in 2013, Reverb has grown into a vibrant community of buyers and sellers all over the world. By focusing on inspiring content, price transparency, musician-focused eCommerce tools, a music-savvy customer service team, and more, Reverb has created an online destination where the global music community can connect over the perfect piece of music gear.


We believe that music makes the world a better place, which is why our mission is to make the world more musical. Through Reverb Gives, a portion of every sale provides youth music education programs across the world with instruments they need to make music.

Job Description

We are seeking an experienced Retention Marketing Manager to help drive channel engagement and buyer frequency.

At Reverb, we’re bringing our mission of making the world more musical to life through authentic, customer-centric marketing campaigns and building deep relationships with music gear retailers and manufacturers. We are constantly exploring new ways to acquire, activate, and retain buyers and sellers. 

Our ideal candidate will have experience in crafting and executing successful, data-informed retention strategies including email & push marketing campaigns, user segmentation, and personalization. The Retention Marketing Manager will collaborate with Reverb’s Marketing Technology, Analytics, and Email Marketing teams to drive channel engagement and buyer frequency through segmentation, automation, content optimization, and product improvements.

This is a full-time position reporting to the Sr. Manager, Growth. We are open to remote hires within multiple states, with preference for candidates located in Chicago, IL. For candidates who will work remotely visit this link for a list of approved locations.

About the role

In this role you will...

  • Develop and execute Reverb’s buyer retention strategy including our email, push, triggered and journey-based communications programs, scaling across multiple audiences and markets 

  • Own our retention roadmap by leading roadmap initiatives, including growing the use of existing technologies, writing project briefs, and evolving team processes as needed

  • Develop testing and experimentation framework for audience segmentation, content promotion, send frequency & cadence

  • Quality assure and proof campaigns and journeys to ensure compliance with briefs, accurate tracking, programming guidelines, content strategy, and evolving standard methodologies

  • Deliver reporting, insights, and forecasts to improve future programs and prioritize all aspects of the CRM roadmap

Qualifications

  • 4+ years of growth marketing experience, including leading retention strategies and customer-centric personalization

  • Deep understanding of GDPR/CAN-SPAM/CASL requirements, HTML, email design standards, and inbox deliverability

  • Familiarity with CRMs and Customer Data Platforms

  • Successful implementation of high impact retention marketing strategies to increase buyer LTV and engagement

  • Strong analytical skills using user-level data and email and push marketing attribution to form hypotheses, and drive innovation of our programs through experimentation

  • Agile and collaborative teammate with strong critical thinking, problem solving skills, outstanding attention to detail, excellent communications skills, and bias toward action anticipating the constantly evolving marketing arena

  • You have experience working with various Email Service Providers (ESPs) and managing email campaigns. *Preferred: You have worked in the Braze marketing automation platform*

  • Knowledge and a passion for musical instruments and music gear is a plus!

Additional Information

Reverb offers compensation packages that include base, bonus, and equity in the form of Etsy restricted stock units. Some of our key benefits include but are not limited to the following:

  • 100% paid medical, dental, and vision coverage for employees and their eligible dependents (you read it right: no premiums!)

  • Life, AD&D, and supplemental long-and short-term disability insurance

  • A matching 401(k)

  • A generous PTO policy that includes vacation, sick/mental health days plus 11 paid holidays and two floating holidays. 

  • 18 weeks of gender-neutral parental leave for the birth or adoption of a child

  • Up to $7,500 reimbursement of adoption-related expenses

  • Paid sabbatical program

  • Ways to give back to your community through a charitable contribution match and volunteer time off

At Reverb, we believe that a diverse, equitable, and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Reverb is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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