Senior Global Retention Marketing Manager
- Unit 4 Holford Yard, London, United Kingdom
Are you passionate about customer engagement? Love diving into data and insights to develop creative and impactful ways to retain customers? Etsy is seeking an experienced, driven Senior Global Retention Marketing Manager, to join the CRM team.
It's an exciting time at Etsy. We are bringing our mission of making commerce human to life. Join our rapidly growing Marketing organization where your contribution will make a big impact and positive difference in real people's lives. We are constantly exploring new ways to acquire, activate and retain engaged buyers. We demonstrate daily, how data, insights, and innovative-thinking, can craft strategy and campaigns that lead to global growth.
This role is based in our London office and will primarily support our core international markets (UK, Germany, France, and Canada)
About the Role
Lead the development and execution of Etsy’s UK & DE buyer retention strategy including all aspects of our global email and push marketing programs, scaling across multiple audiences and markets
Manage and bring roadmap to life by project leading roadmap initiatives, including enabling new technologies technical teams, prioritizing dependencies with stakeholders, writing project briefs, and evolving team processes as needed
Deliver reporting, insights, and forecasts to improve future programs and prioritize all aspects of the international CRM roadmap
Quality assure and proof campaigns and journeys to ensure compliance with briefs, accurate tracking, programming guidelines, content strategy, and evolving standard methodologies
Drive innovation with emerging technology and leading industry best practices to strengthen the global CRM program
This role requires occasionally working outside of normal business hours such as weekends or early mornings depending on campaign launch times
6+ years of experience leading all aspects of enterprise-level buyer retention strategies and customer-centric personalization roadmaps (Preferred: Across several different countries)
Deep understanding of GDPR/CAN-SPAM/CASL requirements, HTML, email design standards, and inbox deliverability and successful implementation of high impact retention marketing strategies to increase buyer LTV and engagement
Strong analytical skills using user-level data and email and push marketing attribution to form hypotheses, and drive innovation of our programs through multi-variant testing
Success in aligning priorities and building high impact strategy and roadmap, efficiently and optimally, working across multiple timezones
Agile and collaborative leader with strong critical thinking, problem solving skills, outstanding attention to detail, excellent communications skills, and bias toward action anticipating the constantly evolving marketing arena
High bar for excellence, taking accountability, ownership, and pride in all work that you lead with deep passion about the Etsy marketplace and customer experience
You have experience working with various Email Service Providers (ESPs) and managing email campaigns. *Preferred: You have worked in the Braze marketing automation platform*
You have run multi-lingual, global programs. *Preferred: Well-versed in English, German, and French*
At Etsy, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skillsets.