Lead social content creation and execution across all priority platforms. This role is responsible for translating approved social strategy, brand direction, and campaign requirements into high quality, platform native content, while managing and developing the in house social content creators and ensuring consistent creative output at speed.

Accountabilities

Social Content Creation & Execution-
Lead day to day social content creation across always on and campaign content
Translate approved strategy, brand direction, and campaign requirements into executable content
Oversee filming, editing, and delivery of social first assets
Ensure content is platform appropriate, timely, and execution ready
Maintain consistency of creative quality across all outputs
Content Team Management-
Manage, coach, and develop the Social Content Creators
Allocate content tasks and priorities across the creator team
Provide clear creative direction and feedback to improve output quality
Ensure efficient content workflows and delivery timelines
Creative Production & Quality-
Set and maintain in house content production standards
Ensure content aligns with approved brand and campaign direction
Review content for quality and execution readiness before handover for publishing
Coordinate with Creative Production teams and third party creators where required
Collaboration & Handover-
Partner closely with the Social Brand & Campaigns Manager on campaign asset delivery
Partner with the Social Partnerships & Asia Market Manager on partnership and regional content needs
Work with Strategy and Planning to understand priorities and timelines
Ensure smooth handover of approved content for publishing and live execution

• Bachelor’s degree in Marketing, Communications, Media, or related field
• 5+ years of experience in social content creation or digital content roles
• Proven experience creating social first, platform native content
• Experience managing or mentoring content creators
• Strong understanding of social formats, trends, and production workflows

Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

To learn more visit www.etihad.com

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