We are Ethos, the fastest growing digital communication group in MENA. We think big and we make big ideas come to life. We are crazy about the digital world and we aim high. We are looking for talented and valued people with interesting and provocative ideas, along with bold and diverse perspectives. Our culture is all about the thriving young team of us in 3 offices around MENA, while we boldly help impact the success of  leading brands like McDonald's, General Motors, and American Express.

About the Role

We’re seeking a bold, visionary Creative Content Director (or Head of Creative Content Strategy) to lead the conception, pitch, and execution of hero content campaigns that drive cultural relevance, spark conversations, and elevate brand perception across the Saudi market and beyond. 

We're open to diverse creative backgrounds — you might be coming from:

Creative/Art Direction: Translating visual concepts into content campaigns
Social Media Strategy: Scaling viral content across platforms
Content Strategy/Marketing: Building narrative-driven brand experiences
Digital Production: Moving from execution to conceptual leadership
Brand Creative: Shifting from traditional advertising to hero content

This role isn’t about routine posts. It’s about leading the charge on platform-agnostic, attention-grabbing content experiences, think branded series, influencer collaborations, digital stunts, experiential activations, and storytelling designed for virality. You’ll work closely with senior clients and internal teams to develop work that people talk about.

Key Responsibilities

Creative Leadership & Vision

• Lead the development of platform-agnostic hero content concepts designed for shareability, earned media, and cultural impact

• Build narratives and formats that move beyond social posts into branded entertainment, digital experiences, and integrated campaigns

Strategic Pitching & Client Collaboration

• Craft and present compelling ideas that link creative vision to business objectives such as brand awareness, sentiment shift, or lead generation

• Partner with senior clients as a strategic creative advisor who understands their brand, market, and goals

Integrated Production Oversight

• Translate creative ideas into actionable production plans in collaboration with producers, directors, editors, and external vendors

• Oversee pre-production, shooting, post-production, VFX, and adaptations with an eye on feasibility and quality

Team Mentorship & Collaboration

• Inspire and guide content managers, copywriters, and designers in executing bold ideas

• Provide mentorship on storytelling, campaign development, and creative experimentation

Cultural & Platform Innovation

• Leverage insights from Saudi culture and trends to inform concept development

• Pilot emerging formats and creative approaches such as UGC, interactive content, AR, or platform-native campaigns

• Creative Campaign Leader with 5–7 years of experience leading high-impact content campaigns, particularly those that sparked conversations or achieved measurable results

• Strategic Thinker and Presenter who can sell big ideas clearly and persuasively to senior stakeholders

• Production-Literate creative who understands how ideas come to life from budgeting and directing to editing and delivery

• Saudi Market Fluent with a deep understanding of the cultural landscape, humor, trends, and what resonates locally

• Collaborative Leader who thrives in creative partnerships and elevates team thinking

• Growth-Oriented and ready to evolve into a Creative Director role with full team oversight in the next 18–24 months

Nice-to-Haves

• Experience at leading regional or international creative agencies or content studios

• Familiarity with influencer ecosystems, branded entertainment, or new platform content (Snapchat, TikTok, YouTube Originals)

What You'll Gain

• Creative Ownership: Focus on campaign ideation and storytelling, not operational content tasks

• Premium Brand Work: Shape the narrative for highly visible brands in the Saudi market

• Accelerated Growth: Fast-track your path to Creative Director with strategic responsibilities and team leadership

• Portfolio-Worthy Campaigns: Deliver work that defines your creative reputation and opens new opportunities

How to Apply

Please send:

1. CV with a focus on creative leadership and campaign impact

2. Portfolio with 2–3 standout campaigns: include your role, idea contribution, and results

3. 1-Page Creative Concept: A hero content idea targeting Saudi families during Ramadan (choose any brand category)