Senior Manager, Site Testing & Optimization

  • Full-time

Company Description

WHO WE ARE

Equinox is a category of one, setting the global standard for luxury health, wellness, and hospitality. Our spaces are intentionally elevated, our standards uncompromising, and our expectations high. We attract people who take pride in excellence, care deeply about quality, and want to be part of something that feels different the moment you walk through the door.

We are builders, operators, and innovators who believe great environments and meaningful human connection change lives. Diversity, belonging, and ownership aren’t slogans here, they’re how we work. At Equinox, colleagues don’t just support the business; they shape the future of wellness. Because for us, it’s not fitness. It’s life.

WHAT WE DO

We create premium, immersive experiences where performance, hospitality, design, and human connection converge—and every detail matters. This is not a traditional fitness environment. It is a place where high standards, accountability, and pride in craft define the work.

Fueled by an entrepreneurial mindset, we trust our people with real responsibility and real impact. Growth is earned through action, learning is hands‑on, and careers are built by those who want to operate at the highest level. At Equinox, we don’t just offer opportunities—we offer long‑term pathways for people who want to do meaningful work in an environment that expects more and delivers more.

Job Description

We're looking for a Senior Manager of Site Testing & Optimization to own our web experimentation program. This is a strategic, hands-on role for someone who thinks in hypotheses, moves with precision, and takes full ownership from idea through measurement. You will lead a rigorous testing culture - turning behavioral insights into structured experiments that drive conversion and elevate the user experience. 

What You'll Do 

  • Own the end-to-end experimentation roadmap for Equinox.com, always maintaining a prioritized backlog of tests 

  • Hypothesize, create and manage experiments end-to-end, from simple copy and landing page tests to more complex content, feature, and experience tests 

  • Partner with U/X & Engineering when tests require deeper development support, scoping business and user requirements clearly 

  • Define success metrics and partner with Marketing Analytics to set up measurement correctly before every test launches 

  • Monitor live experiments, flag issues early, and make sound calls on when tests have reached significance 

  • Own the readout for experiment (results, learnings, and recommended next steps) and communicate them clearly to stakeholders 

  • Ensure successful deployment and full roll-out of winning experiment  

  • Develop & maintain a testing dashboard that gives the broader organization full visibility into what's running, what's won, and what's learned 

  • Continuously source test ideas from analytics, user research, competitive analysis, and cross-functional partners 

Qualifications

  • 5+ years of experience in eCommerce, Product, or Conversion Rate Optimization 

  • A hypothesis-first mindset: you instinctively frame problems as testable questions, design experiments with clear logic, and interpret results with statistical rigor 

  • Hands-on fluency with a web experimentation platform (Optimizely, VWO, Adobe Target, or equivalent)  

  • Comfort partnering with engineering teams to scope and execute more complex tests, you know how to communicate requirements clearly and keep momentum 

  • Proficiency in Adobe Analytics, GA4, Contentsquare or a comparable analytics platform so you can pull your own data 

  • Strong communication skills: you can present results and make recommendations to non-technical stakeholders with clarity and conviction 

A genuine obsession with site performance, user behavior, and what drives conversion 

Pay Transparency: $125K - $160K, compensation is dependent on years of experience and qualifications

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE: 

  • We offer competitive salary, benefits, and industry leading commission opportunities for club employees 

  • Complimentary Club membership 

  • Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop 

NOTE: This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.  

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/  

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.  

 

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