OUR STORY

Equinox Group is a high-growth collective of the world’s most influential lifestyle brands, that are disruptive leaders in the convergence of fitness, experiences and community. Its mission is to restlessly seek what is next for maximizing life and boldly grow the lifestyle brands and experiences that define it.

In 2019, Equinox unveiled its new on-demand fitness streaming platform, Equinox Media. This venture blends digital and in-real life experiences across hardware and personalized content representing its portfolio of brands. In addition to the new digital venture, Equinox Group’s ecosystem of brands currently includes Equinox, Equinox Hotels, SoulCycle, Precision Run, Blink Fitness, Furthermore, PROJECT by Equinox, E by Equinox, Pure Yoga and Equinox Explore. Its creative vision and strategic growth are led by Executive Chairman and Managing Partner Harvey Spevak.

The Equinox Media team is seeking a driven and accomplished Graphic Designer / Art Director to drive creative development for a new-to-market digital fitness platform + brand launching in early 2020. This role will report to the Creative Director, and will own development of all online and offline marketing assets (e.g., online video, display ads, social media, email, site and app content, landing pages, OOH ads, experiential activations, packaging, etc.). You will also help drive integrated marketing campaigns that will establish our new brand in market and create relevancy in culture.

The ideal candidate is an original thinker and a strong storyteller with a passion for developing evocative and disruptive creative. You have experience translating brand + campaign strategies into impactful creative concepts that drive an emotional connection with consumers, and have experience concepting and executing photo, video, and graphic treatments to achieve this end.

You must thrive in a culture of ambiguity and innovation and be excited by the prospect of building a new brand and a new company, where you can have a big impact but may need to play a wide range of roles.

Responsibilities:

• Contribute to development of our brand book and style guide, building on the foundation developed to deliver a differentiated, evocative brand aesthetic and voice to guide all creative initiatives.
• Bring our brand to life by driving creative development, including both photography / videography and design, across the channel and medium mix, contributing to concepting and owning execution (email, social, display, video, OOH, experiential, web/app content, etc.).
• Partner closely with Producer/PM and Copywriter team members to deliver on briefs on-time and on-budget. 
• Partner cross-functionally (Brand + Integrated Marketing, Growth + Retention Marketing, PR, Partnerships, etc.) to understand all briefs and deliver campaigns and assets that tell compelling stories and meet business objectives.
• Partner with creatives within our partner brands and/or work with their brand books (e.g. Equinox, SoulCycle) to develop impactful creative honoring each brand included, and that is appropriate for the brand channels and audiences targeted.
• Be a champion for great creative work and continually push the boundaries on what that means. 

• 5+ years of related experience either in agency or in-house with an evocative consumer brand.
• Portfolio that shows strategic and conceptual campaign thinking applied across a range of deliverables.
• Experience spanning both graphic design and art direction across channels and mediums (display, social, email, video, OOH, experiential, etc.).
• Expert knowledge of design specs and media requirements for web and social placements.
• Strong sense of visual style: strong layout, typography and graphics standards.
• Adobe Creative Suite, and design tools including InDesign, Photoshop, Illustrator, Sketch etc.
• Motion graphics / animation and video editing experience a plus.
• Highly collaborative, with the ability to partner with multiple teams and brand partners.
• Experience working in a start-up or fast-paced environment, where innovation and rapid iteration is essential and priorities can change frequently.

Equinox Media is an equal opportunity employer. We celebrate unique points of views & experiences across age, gender identity, race, sexual orientation, physical or mental ability & ethnicity in building the future of our digital business. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company. We want to inspire a workplace where individuals embrace their differences and similarities, where we are building products and experiences that inspire and improve people's lives.

See what we're up to: https://www.fastcompany.com/90386259/soulcycle-at-home-equinox-announces-streaming-fitness-platform-equipment