OUR STORY

Equinox Group is a high-growth collective of the world’s most influential lifestyle brands, that are disruptive leaders in the convergence of fitness, experiences and community. Its mission is to restlessly seek what is next for maximizing life and boldly grow the lifestyle brands and experiences that define it.

In 2019, Equinox unveiled its new on-demand fitness streaming platform, Equinox Media. This venture blends digital and in-real life experiences across hardware and personalized content representing its portfolio of brands. In addition to the new digital venture, Equinox Group’s ecosystem of brands currently includes Equinox, Equinox Hotels, SoulCycle, Precision Run, Blink Fitness, Furthermore, PROJECT by Equinox, E by Equinox, Pure Yoga and Equinox Explore. Its creative vision and strategic growth are led by Executive Chairman and Managing Partner Harvey Spevak.

This is an opportunity to drive PR at Equinox Media, the first digital + physical fitness subscription featuring preeminent fitness content across modalities (cycling: SoulCycle; run: Precision Run; strength: Equinox, etc.). You will join a quickly growing New York-based team that is executing advanced work at the intersection of web / mobile / offline.  This role will be responsible for the communication strategies at all steps of the lifecycle and will help to build strong, integrated media engagement and coverage, strengthen positioning and brand relevance to drive future company growth.

Responsibilities

• Helm Equinox Media’s PR strategy and execution, including consumer, business, thought leadership, crisis, and media relations.
• Ideate and execute on communication strategies to fuel brand exposure and awareness; partner cross-functionally to bring forward breakthrough moments that punctuate the Equinox Media brand positioning (i.e. drive ideas to make news and earn consumer + press attention, in addition to amplifying existing company news)
• Secure consistent press coverage through ongoing active storytelling, positioning Equinox Media as a thought-leader and innovator in the industry
• Build and foster key relationships with media, digital influencers, publicists and VIPs on behalf of the brand
• Secure and manage agency support to deliver on defined strategy and KPIs
• Define and execute editorial, influencer and celebrity gifting strategy
• Monitor, oversee and handle all incoming press requests
• Set and drive towards KPIs rooted in broader company and marketing strategy

• 10+ years of progressive PR and communications experience
• Proven success in securing top tier media coverage
• Established relationships with key media, influencers, and industry leaders, particularly in the tech, entertainment, premium lifestyle, and fitness/wellness space
• Exceptionally creative and in touch with the cultural zeitgeist; excited to craft unique ways to break through the noise and earn consumer and press attention
• Standout writing and communication skills
• Positive attitude; passion for storytelling and being part of a growing brand
• Entrepreneurially driven and self-motivated, excited to work in a fast­-paced and energetic environment
• Full of fresh ideas; skilled at planning, organizing, prioritizing and working on simultaneous projects
• Ability to move fluidly between the 30K foot view, operating as a strategist + leader, and the 3 foot view, driving execution

Equinox Media is an equal opportunity employer. We celebrate unique points of views & experiences across age, gender identity, race, sexual orientation, physical or mental ability & ethnicity in building the future of our digital business. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company. We want to inspire a workplace where individuals embrace their differences and similarities, where we are building products and experiences that inspire and improve people's lives.

See what we're up to: https://www.fastcompany.com/90386259/soulcycle-at-home-equinox-announces-streaming-fitness-platform-equipment