Freelance Copywriter - Furthermore

  • Full-time

Company Description

OUR STORY

We are a company with integrated luxury and lifestyle offerings centered on Movement, Nutrition and Regeneration. In addition to Equinox, our other brands, Blink, Pure Yoga, SoulCycle, Furthermore, and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Within our portfolio of brands, we have more than 200 locations within every major city across the United States in addition to London, Toronto, & Vancouver. 

OUR CODE

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results.  We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

JOB OVERVIEW

Furthermore from Equinox is the leading digital publication for high performance lifestyle content, delivering definitive, expert-vetted science in beautiful ways through proprietary articles, photography and videos that combine in-house fitness and wellness expertise with global tastemakers in travel, food, fashion and technology.   http://www.furthermore.equinox.com


Job Description

Furthermore from Equinox is the leading digital publication for high performance lifestyle content, delivering definitive, expert-vetted science in beautiful ways through proprietary articles, photography and videos that combine in-house fitness and wellness expertise with global tastemakers in travel, food, fashion and technology. http://www.furthermore.equinox.com

The Freelance Copywriter role will be full-time, based in New York and report directly into the Editor-In-Chief working with the editorial and creative teams to execute on the social and newsletter communication objectives for Furthermore.

RESPONSIBILITIES:

1) Oversee the creation and curation of multiple newsletter products


-Work with editors to establish and optimize tone, format and frequency of each newsletter and define editorial best practices

-Using analytics and audience insights, work closely with the marketing and editorial teams to improve existing newsletters and find opportunities to bring our content to new readers via email
-Test content, subject lines, and other variables to optimize newsletter results

(2) Be the vanguard and voice of Furthermore on our various social platforms
-Work with the editorial and creatives teams to concept social media content and campaigns across Facebook, Twitter, Instagram, and Pinterest
-Produce whip-smart, snappy copy that embodies our brand voice and values

(3) Proofread, edit and help concept creative content for pitches, strategy decks, and other special projects as needed

Qualifications

  • Bachelor’s Degree in English, Journalism, Marketing, Advertising or related field
  • 5+ years of industry experience 
  • Proven ability to distill sophisticated information into sharp, compelling copy
  • Strong background and knowledge of copy development in multiple aspects of digital media, including newsletters and social media (Pinterest, Facebook, Instagram), web banner campaigns, email marketing, online advertising and web site content
  • Ability to handle multiple projects in a fast-paced environment
  • Self-starter with a passionate attitude 
  • Excellent time management skills, with an ability to take ownership of your projects, deadlines, accuracy, and results

Additional Information

All your information will be kept confidential according to EEO guidelines.

Must have a legal right to work in the United States. While we appreciate every applicant’s interest, only those under consideration will be contacted. We regret that phone calls will not be accepted. EOE 

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