Digital Web Analyst
- Contract
Company Description
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Job Description
- Deliver consulting assignments, presentations, written papers, extended projects and other direct client interactions.
- Deliver web analytic plans for business segments including communications on results and leadership presentations around the findings.
- Coordinate web analysis and planning in support of digital execution initiatives with appropriate internal business units and departments across organization.
- Understand the healthcare industry from a member, agent and provider perspective.
- Digital research will be conducted by reading, networking with clients, industry contacts, evaluating and analyzing information, conducting interviews, conducting focus groups and various other methods.
- Respond to phone and email inquiries about topic areas involved with relevant digital facts, including statistical data about the web site performance.
- Understanding of the communications industry including print, advertising, interactive marketing trends.
- Discover underperforming areas of the site or opportunities to improve performance and enhance customer?s online experience.
- Participate in and contribute to various corporate marketing and corporate communications workgroups.
Qualifications
- Bachelors Degree in related field.
- Minimum of three (3) years experience in related field.
- Excellent written and verbal communications skills.
- Strong analytical skills, independent worker, deadline driven, advanced presentation skills, and research skills.
- Advanced knowledge of MS office products, particularly Excel and PowerPoint.
- Experience using and implementing reporting and statistical tools such as, but not limited to Webtrends, Omniture, and Google Analytics.
- Experience with HTML and some basic understanding of Java scripting.
- Demonstrated experience in web page construction and web site maintenance.
- Thorough understanding of Web usability principals and methodology.
- Ability to create and maintain scorecards and scoring methodologies to measure web performance and success metrics.
- Experience with benchmarking industry trends, competitive companies and new ideas in the Digital landscape.
- Ability to present data driven solutions and ideas for unique challenges within the Digital channel.
Additional Information
All your information will be kept confidential according to EEO guidelines.
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