We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands (including Sports Interaction) and over 24,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Reporting to the CRM Manager, the CRM Executive will play a crucial role in executing the communication and promotions plan for Sports Interaction. The primary focus of this role is to drive customer engagement, retention, and reactivation through the creation, segmentation, and execution of targeted campaigns, as well as reporting on our main KPIs.

Specialist Skills and Experience:

Execute Communication and Promotion Strategies: Implement the CRM marketing plan to effectively engage and retain our audience.

Create Campaigns Using Tools and Software: Utilize various tools and software to develop and deploy marketing campaigns.

Leverage Communication Tools for Targeted Campaigns: Execute targeted campaigns and promotions via email, SMS, push notifications, etc.

Adhere to Communication Guidelines: Ensure all communications follow established guidelines and best practices across various email, SMS, push notifications, etc.

Monitor and Continuously Improve Campaign Performance: Focus on tracking campaign and promotion performance, and work with the CRM Intelligence Team to analyze data and gain insights for continuous improvement.

Regular Reporting: Provide regular updates on campaign performance and other assigned initiatives.

Collaborate with Creative Department: Work with the creative department to develop compelling campaigns and promotions.

#LI-Hybrid

• In-depth knowledge of sports and sports betting 

• Proficiency in CRM, including segmentation, best practices, and analysis 

• Experience creating and managing promotions and communication campaigns tailored to player preferences and behaviors 

• Expertise in campaign performance monitoring, reporting, and optimization based on insights 

• Strong focus on enhancing customer experience and relationships 

• Attention to detail to ensure defect-free execution and compliance with industry standards 

• Experience with A/B testing methodologies to optimize campaigns and customer interactions 

• Excellent organizational and project management abilities 

• Strong communication skills, both verbal and written 

• Proficiency in advanced English; proficiency in Canadian French is an asset 

• Optimove platform experience is an asset  

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.