Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together!

As the X-Sell Proposition Manager for UK Gaming, you will be responsible for owning and executing the Gaming Proposition X-Sell strategy, creating market-leading experiences that attract, reward, and retain our customers. You will deliver a unified X-Sell proposition across multiple touchpoints and product verticals to deliver a best-in-class experience.

You will own the Gaming Proposition X-Sell promotional budget, with a focus on delivering campaigns that achieve both volume & value targets. You will create detailed performance analysis and provide and implement recommendations to deliver set X-Sell targets across the UK market. 

You will also play a key role in the Gaming Proposition management team, driving a high-performance culture and driving stakeholder engagement across multiple departments.

What You Will Do

• Create & implement a Gaming X-Sell Strategy
• Represent the Gaming Proposition team in Sports planning & trading meetings
• Collaborate & influence internal stakeholders including Sports Proposition, CRM & Brand Marketing to deliver on the Gaming X-Sell Proposition Strategy
• Lead the execution of the monthly X-Sell proposition calendar and oversee campaign creation, including but not limited to the promotional mechanics, pay structures and engaging with relevant stakeholders
• Plan and sign-off on Proposition campaigns and product launches
• Conduct weekly & quarterly analysis of promotional engagement, bonus investment, and ROI
• Own and deliver key initiatives to drive weekly X-Sell performance on the back of opportunities identified through detailed performance analysis
• Lead market and competitor analysis with a focus on promotional and retention activity
• Work closely with the CRM team to ensure the effective delivery of all promotional communications to our customers
• Drive a high-performance culture to shape our proposition and provide outstanding development support to the team

• Sports knowledge / experience is essential. Gaming knowledge / experience would be advantageous.
• Ideally you will have igaming experience. 
• Experience planning and delivering promotional campaigns
• Experience working across multiple projects simultaneously
• Good experience with retention and customer experience tactics
• Experience working effectively as an individual and as part of a larger team
• Excellent IT skills including Microsoft Office; Word, Excel and PowerPoint
• Excellent communication, interpersonal, time management and organisation skills
• Exemplary written and spoken English
• Confident in analytical storytelling and reporting

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in Gibraltar, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working - 4 days in the office
• Private medical insurance
• Pension scheme – matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional “It’s Your Game” day off to use at either Christmas or New Year
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Share save scheme
• Paid subscription to LinkedIn Learning
• Discounted gym membership 

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.