Enprotech Corporation and its subsidiaries is a team of passionate people, with can-do attitudes who act safely and with urgency and passion to provide high value and innovative solutions to our customers. We are the largest supplier of repair, rebuilding, and field services for the metal forming and steel industry in North America. Our facilities are equipped to provide our customers with exceptional engineering, machining, welding, fabrication and machine assembly and disassembly capabilities.

We are committed to providing team members with a safe and inclusive place to work. We value each individual for who they are, what they bring to the table, and respect each other’s ideas and contributions. Our core values drive our culture and commitment to our team members. We demonstrate this through every interaction with our team members, as we live out our core values. We are looking for team members that demonstrate these values both at work and in our personal lives.

SAFETY | CAN-DO-ATTITUDE | URGENCY | PASSION |INTEGRITY |TEAMWORK | COMMUNITY

Is this you?

In this newly created role, the Marketing and Communication Manager will be a hands-on leader with both strategic and tactical responsibilities across all of our business units. This position will lead, teach and mentor our business units through the development, planning and implementation of marketing and communication plans, strategies and collateral across all media platforms to drive business results.

If you want a position to accelerate your career growth, and one where you can make a real impact on our people, our customers, and the business, this is the role for you! 

MAIN JOB TASKS AND RESPONSIBILITIES

Work with subsidiary management teams to develop and drive marketing and communication initiatives that effectively describe and promote the organization to new and existing markets.   

• Manage the planning, development and implementation of business unit marketing communication plans and programs that help accomplish business and marketing plans.
• Ensure all communications touch points align with business unit and brand strategies and all messaging is appropriate and consistent across mediums and portfolios.
•  Provide strategic counsel to Sales and other internal clients to ensure appropriate messaging by customer and market business unit.
• Develop and implement new and existing market business unit strategy within a 2-to-4-year timeframe of impact. Work with Sales and Management to define business opportunities for pursuit. 
• Provide a Marketing Plan (by business unit) that provides direction, goals, and tactics for pursuing new opportunities.
• Use market analysis / research to justify your ROI business plan, direction, and goals. 
• Work with sales leadership and sales professionals to target new prospects or opportunities based on market trends and defined value propositions.
• Manage the day-to-day relationship with any external communications agency team for a particular business unit, ensuring timely interaction and follow through.
• Develops and manages company web site strategy, functionality, enhancements, and usability – manages content and image updates, additions and changes.
• Plans, designs, and implements annual print/online advertising campaign within assigned budget limitations.
• Filters of all web site leads, provides details to appropriate salesperson for follow-up in a timely matter – generate monthly analysis of leads generated including, sample data analysis, web leads, web advertising campaign hits.
• Manage the production, inventory and distribution of marketing materials.
• Serve as the primary point of contact for agency, trade associations, industry groups, partner companies, and all marketing and promotion suppliers.
• Manage the copy approval process for all marketing materials.
• Develop appropriate metrics related to marketing communications programs to measure effectiveness.
• Ensure logistics and communications initiatives for trade shows, customer meetings, and internal meetings are developed and implemented effectively.
• Manages creation, production and distribution of technical publications to trade magazine editors.
• Facilitate cross-functional team discussions for developing and implementing communications strategies that maximize growth.

EDUCATION AND EXPERIENCE REQUIREMENTS

• Education: Bachelors required in Marketing, Communications or business preferred; MBA preferred
• A minimum of 5 years of related marketing communications experience within a manufacturing company. Experience within an MRO company desired.
• Demonstrated experience managing a companies online reputation, websites, social media presence and brand strategies.
• Demonstrated experience in building and scaling marketing and communication plans, programs and processes.
• Must demonstrate excellent marketing communications skills and knowledge.
• Experience working with cross-functional teams in developing and executing business unit and brand communications strategies, programs and tactics that consistently and effectively deliver messages across brands and customer business units in support of overall business plans.
• Demonstrated ability to be a team player; organize and prioritize multiple projects in a fast-paced, changing environment; and perform well and delivery high-quality under deadline.
• Strong technical marketing background or experience, preferably in the area of industrial equipment preferred.
• Ability to utilize a variety of research methods to question, hypothesize, and confirm expected new market business unit / new product opportunities preferred.

KEY COMPETENCIES

•  Critical thinking and problem solving skills
• Ability and willingness to travel
• Excellent planning and organizational abilities
• A passion for customer service
• Strong attention to detail and follow through
• High level of emotional intelligence
• Dependable and trustworthy
• Team focused and adaptable

The benefits of joining our team

Because we seek to hire the best people, we work hard to provide benefits that make their lives better, so we offer a comprehensive benefit program which features:

• health coverage for you and your family through medical, dental and vision plans
• a 401(k) plan in with a generous company match
• financial protection through disability, life, and accidental death & dismemberment insurance plans
• tax advantages through flexible spending accounts that allow you to pay for specific health-care and dependent care expenses with pre-tax dollars
• a generous paid time off program in which the benefits increase along with your tenure with the company

When you join our team, you do more than simply switch companies to progress your career. You become part of our family, a group of talented women and men who drive business success.