Digital Marketing Executive
- Full-time
Company Description
Eat 'N’ Go Limited is a restaurant group on a mission to become the premier food operator in Africa. So far, our growing family consists of three international brands, Domino's Pizza, Cold Stone Creamery & Pinkberry.
Eat ‘N’ Go limited officially started operation in August 2012 with the premier store at 4, Saka Tinubu Victoria Island, Lagos. Today, Eat N' Go has over 200 stores (outlet) across Nigeria a and Kenya.
Job Description
Responsibilities:
- Develop and implement the overall digital marketing strategy
- Manage online communications and brand voice across digital platforms
- Plan and execute digital marketing campaigns, including email marketing
- Create engaging content for social media channels (Facebook, Twitter, Instagram, etc.)
- Oversee pay-per-click (PPC) advertising and online banner adverts
- Identify and implement new trends in digital marketing, particularly in mobile marketing
- Manage online community engagement on owned and third-party platforms
- Track, analyse, and report on performance of digital campaigns and activities
- Collaborate with third-party agencies and vendors as necessary
- Ensure brand consistency across all digital touchpoints
Qualifications
Qualifications:
- Degree in Marketing, Arts, or Humanities (desirable)
- 3-5 years' experience in digital communications and marketing
- Excellent analytical and strategic thinking skills
- Strong digital media, social knowledge, and technical digital skills
- Proficiency in HTML/JavaScript, SEO, and Microsoft Office
- Outstanding editing, writing, and communication skills
- Ability to manage time-sensitive projects and work to deadlines
- Self-motivated with a positive attitude and leadership potential
Additional Information
Other duties
- Other duties that the Brand Manager and Group Marketing Director may assign