Assistant Brand Manager

  • 1715 Idejo St, Victoria Island, Lagos, Nigeria
  • Full-time

Company Description

Eat 'N’ Go Limited is a restaurant group on a mission to become the premier food operator in Africa. So far, our growing family consists of three international brands, Domino's Pizza, Cold Stone Creamery & Pinkberry.
Eat ‘N’ Go limited officially started operation in August 2012 with the premier store at 4, Saka Tinubu Victoria Island, Lagos. Today, Eat N' Go has about 100 stores (outlet) across Nigeria and still growing.

Job Description

·         Assist in developing promotional strategies for brand awareness and profitability

·         Identify innovative business ideas to increase business prospects

  • Provide feedback into product development and service offers and participates in their development; collaborate to create, launch, and track performance of product and service offerings in our markets
  • Develop and deliver appropriate field sales/marketing enablement tools
  • Develop, establish, and maintain marketing strategies to meet organizational objectives. 
  • Demonstrate effective management of the marketing, advertising, and promotional activities of the organization 
  • Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives
  • Support the Brand Manager to introduce new products to the market
  • Provide assistance on press releases, contributed articles, presentations, events, and conferences
  • Market Research and Competitive Intelligence
  • Understand the products and services offering and approach of key competitors.
  • Communicate products and services differentiation to sales and provides input to Brand Manager
  • Conduct marketing surveys on current and new service concept
  • To assist the Brand Manager in executing and coordinating the brand and promotional activities

Qualifications

  • Bachelor’s degree or equivalent professional experience in marketing, public relations or relevant field.
  • 3 - 4 years’ experience in marketing, communications, or public relations with demonstrated success, preferably in a restaurant brand, hospitality or FMCG sector. Experience working on the agency and client side will be an added advantage.
  • Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations plans and activities.
  • Good creative, strategic, analytical, organizational and personal sales skills.
  • Experience overseeing the design and production of print materials and publications.
  • Computer literacy in word processing, data base management and page layout.
  • Strong oral and written communications skills.

Ability to manage multiple projects at a time

Additional Information

        Only qualified candidates will be contacted