Director of Product Marketing

  • Full-time

Company Description

EMT Groupe, LLC is a boutique agency that offers a plethora of services such as career counseling, credit & financial health counseling, resume writing, business consulting & management to individuals and small businesses.

Job Description

The Product Marketing Manager will report to the Chief Revenue Officer and will develop and execute go-to-market strategies that drive revenue and sales growth for our client’s solutions. The perfect candidate will work alongside our accomplished marketers to redefine this function within our organization and to support the goal of helping non-profits make a bigger impact in their missions. To succeed in this position, the Director of Product Marketing will be successful both as an independent contributor and team player, will provide thought leadership in the domain, and will be eager to roll-up his or her sleeves and do the work that is needed to support the success of the team and the company.

Responsibilities:

  • Uncover opportunities to refine existing offerings & develop new offerings through market sizing, market research, understanding buyer personas and data analysis. 
  • Refine existing offerings by applying packaging or pricing strategies, re-stating value propositions and strengthening differentiators with competitive intelligence.
  • Develop new offerings and iterate quickly based on market response and findings.
  • Measure the effectiveness of marketing programs and optimize accordingly.
  • Collaborate with Sales to identify collateral needs & deliver sales enablement tools.
  • Partner with Product Management to gain a deeper understanding of solutions and what is possible.

Qualifications

  • 5+ years of software product marketing and demand generation experience
  • Analytical mind with strong quantitative and market analysis skills; able to derive meaning from data through testing and optimization
  • Expert Excel, SQL/working knowledge of relational databases
  • Strong command of Salesforce CRM for contact data access, maintenance and reporting
  • Excellent people and management skills to interact with cross-functional teams and third parties
  • Entrepreneurial spirit focused on identifying and executing on new business opportunities
  • Experience working closely with sales and business development to solicit feedback and ensure quality of leads
  • Nonprofit, CRM, Integration, and commercial market engagement experience, including blogging, writing thought leadership pieces, public speaking, and growing an audience on social media.
  • Demonstrated success working in a collaborative, cross-team capacity – both internally and externally
  • Exceptional written and verbal communication skills. With the ability to produce product content (writing samples required)

Additional Information

Direct Hire W/Full Benefits:

  • Salary: $90-100k
  • RELOCATION ASSISTANCE: Negotiable
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • 401(k)

All your information will be kept confidential according to EEO guidelines.

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