EI-TECHNOLOGIES MENA, by NEO-DIS.COM Group, is a pure player digital consultancy firm and one of the leading Salesforce partners in the Middle East since 2011. Headquartered in Paris, we have offices in Dubai, Lebanon and Saudi Arabia providing Salesforce CRM Implementation and Cloud Consulting services with various technologies in the Middle East and Gulf region covering Lebanon, Jordan, Egypt, Qatar, UAE, KSA, Oman, Kuwait, Bahrain, and Iraq.

We are seeking a dynamic and experienced Marketing Team Lead to join our Lebanon Business Unit. This position blends strategic marketing consulting with hands-on leadership. You will advise clients on marketing strategy—particularly within Salesforce Marketing Cloud (SFMC)—while also leading our internal marketing team to drive performance, innovation, and growth. This is an exciting opportunity for a strategic marketer with deep industry insight, especially in FMCG, B2C, or digital transformation sectors.

• Bachelor’s degree in Marketing, Business, or a related field; Master’s preferred.
• 7+ years of progressive experience in marketing strategy, digital marketing, or brand communication.
• Experience in client-facing roles or consultancy is highly preferred.
• Prior exposure to Salesforce Marketing Cloud or similar marketing automation platforms is a plus.
• Strong leadership capabilities with proven success in team and project management.
• Deep understanding of customer behavior, CRM, and lifecycle marketing.
• Excellent communication, presentation, and stakeholder management skills.
• FMCG or retail industry experience is a strong advantage.
• Fluency in English is required; French is a plus.
• Willingness to travel occasionally, as needed.
• Strategic thinker with a hands-on approach.
• Customer-focused with a consultative mindset.
• Results-oriented and performance-driven.
• Adaptable and eager to learn new platforms and trends.

Key Responsibilities:

Client Strategy & Advisory

• Act as a functional advisor to clients on marketing strategy, journey design, and customer engagement using Salesforce Marketing Cloud (training provided if needed).
• Lead discovery sessions to identify business goals, pain points, and customer journey opportunities.
• Advise on best practices in customer segmentation, personalization, content strategy, campaign planning, and performance KPIs.
• Bring industry-specific insights—particularly from FMCG, B2C, or retail—to influence strategic direction.
• Translate marketing goals into actionable SFMC journeys and campaigns, in collaboration with technical teams.

Team Leadership & Execution

• Lead and mentor the internal marketing team, cultivating a collaborative, high-performance culture.
• Oversee and manage Marketing Cloud projects, ensuring alignment with client objectives and business outcomes.
• Collaborate cross-functionally with product, sales, content, and data teams to ensure cohesive marketing execution.

Performance & Innovation

• Conduct market analysis to identify growth opportunities and implement data-driven marketing strategies.
• Monitor and optimize marketing performance metrics, drawing insights to refine campaign effectiveness.
• Stay updated on marketing trends, tools, and technologies to ensure continuous improvement.
• Apply creative problem-solving to address evolving client and business needs.