Marketing Specialist/Representative
- Full-time
Company Description
COMPANY OVERVIEW
Transforming the way companies Design, Manufacture, Connect to, and Service their products, EAC Product Development Solutions (EAC) is a complete source for your product development needs. EAC has been an industry leader for over 27 years and our experts help guide companies to achieve their strategic business goals and optimize their technology, systems, people, and processes for long-term success. Our capabilities span the world of Additive Manufacturing/3D printing and the entirety of the manufacturing process from design ideation to product engineering to manufacturing and services in the field.
EAC CULTURE: https://www.eacpds.com/culture/
POSITION OVERVIEW - MUST BE ABLE TO WORK IN A HYBRID CAPACITY IN MINNEAPOLIS, MN IMMEDIATELY. (Candidates who do not meet this requirement will not be considered)
The Marketing Specialist/Representative will play a pivotal role in supporting the marketing efforts across both the Corporate and Additive Manufacturing sides of the business. Collaborating closely with internal teams and external partners, this individual will contribute to the strategic planning and execution of marketing initiatives, with a strong focus on graphic design and digital content creation. The role emphasizes creativity, analytical thinking, and project management to drive business growth, strengthen brand presence, and enhance customer engagement.
Job Description
Responsibilities, skills, and knowledge may be representative, but not all-inclusive of those commonly associated with the position.
- Campaign Development & Execution:
- Develop and implement marketing strategies, campaigns, and collateral that align with corporate and Additive Manufacturing objectives.
- Execute multi-channel campaigns, including email, social media, blogs, and websites, to attract and nurture leads.
- Graphic Design & Content Creation:
- Create visually compelling and brand-consistent digital and print materials, including advertisements, social media graphics, brochures, and trade show assets.
- Utilize tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign) to design graphics and visuals that enhance marketing initiatives.
- Digital Marketing & Analytics:
- Manage website updates, SEO optimization, and data analytics to improve site performance and lead generation.
- Analyze campaign performance, using tools like Google Analytics, to make data-driven recommendations and optimize ROI.
- Collaboration & Cross-Functional Support:
- Work closely with product teams, sales, and external agencies to develop marketing collateral and promotional strategies.
- Ensure campaigns align with the customer journey and support the company’s overall goals.
- Project Management:
- Oversee project timelines and resource allocation to ensure successful campaign delivery.
- Coordinate with vendors and partners to maintain branding consistency and campaign quality.
- Innovation & Continuous Improvement:
- Stay informed on industry trends, emerging technologies, and best practices to ensure the company remains competitive in its marketing efforts.
- Identify opportunities to incorporate innovative solutions, particularly in graphic design and marketing technologies.
- Event & Trade Show Support:
- Assist in the planning, design, and execution of trade show materials and event marketing.
- Attend events as needed to represent the company and gather insights for future campaigns.
- Other duties as assigned as company needs dictate.
Qualifications
An equivalent combination of education, training and experience will be considered.
Bachelor’s Degree in Marketing, Business, Graphic Design, or related field preferred.
3-5 years of experience in marketing, with a strong emphasis on graphic design.
Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with video editing software is a plus.
Knowledge of digital marketing platforms, including WordPress, Act-On, CRMs, and Google Analytics.
Experience in project management platforms and frameworks.
Strong analytical skills with a creative mindset and the ability to think strategically.
Must have excellent verbal, written, and interpersonal communication skills.
Must have ability to work with time-sensitive deadlines, multi-task, and meet the project and corporate goals while working in stressful situations.
Must possess good organizational skills, be able to work independently with focus and discipline to achieve the customer and company goals.
Ability to perform consistently with high collaboration and output.
Additional Information
COMPENSATION
Base Annual Salary is $62 K for this salaried, exempt Full-Time hybrid position
BENEFITS
- Medical insurance
- Employer Paid Short Term Disability
- Flexible PTO (take as you need, no accrual)
- Vision insurance
- Dental Insurance
- 401(k) Plan with Employer match
- Basic Life, AD&D, and Disability Insurance
- Employee Assistance Program
- Paid Holidays
- Eligible for bonuses
Work Environment
Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.
- Ability to work in a remote environment or in-office.
- Exposed to moderate noise levels.
PHYSICAL ABILITIES
Physical abilities that are commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Light sedentary office work.
- Ability to travel to sites throughout North America (25-50%)
NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws.
NOTE TO COLORADO RESIDENTS: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or date of school attendance or graduation. You will not be penalized for redacting or removing this information.
EEO Statement: EAC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identify or expression, or any other characteristic protected by federal, state, or local laws.