Principal Product Manager (m/f/x), Go-to-market

  • Full-time
  • Department: Product Management

Company Description

Dynatrace exists to make software work perfectly. Our platform combines broad and deep observability and continuous runtime application security with advanced AIOps to provide answers and intelligent automation from data. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences.

We're an equal opportunity employer and embrace all applicants. Dynatrace wants YOU—your diverse background, talents, values, ideas, and expertise. These qualities are what make our global team stronger and more seasoned. We're fueled by the diversity of our talented employees. 



Job Description

  • Understanding the Software Intelligence market, evaluating the competitive dynamics and strategizing accordingly

  • Creating compelling narratives for target personas 

  • Ensuring consistent competitive positioning and identifying opportunities for impactful product launches 

  • Collaborating with marketing and sales throughout the Product release lifecycle 

  • Engaging with customers and internal users to validate and sharpen our narratives 

  • Acting as sparring partner for Product Managers to ensure the understanding of uniqueness of the product from product-marketing – sales – analysts – to customers 

  • Providing input on impactful tactics for new-feature use-cases as main point of contact for Product Marketing 

  • Living, supporting, and developing the Dynatrace values and culture 


  • Several years of experience in a software product-focused Go-To-Market or Product marketing role 

  • Experience developing go-to-market strategies for a software product in a large tech enterprise and leading cross-functional teams 

  • Profound knowledge in doing market research, competitive analysis, and positioning 

  • Familiarity with translating technical solutions into simple and clear value-focused messages to create a wow factor among customers 

  • Solid technical foundation combined with strong analytical and communication skills  

  • Experience in setting appropriate success metrics and goals, driving initiatives, and collaborating across a broad set of stakeholders 

Additional Information

What's in it for you? 

  • one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
  • Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.   
  • Working models that offer you the flexibility you need, ranging from full remote options to hybrid ones combining home and in-office work.   
  • A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.    
  • An environment that fosters innovation, enables creative collaboration, and allows you to grow.   
  • A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.    
  • truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all 
  • A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.   
  • A relocation team that is eager to help you start your journey to a new country, always there to support and by your side.  If you need to relocate for a position you are applying for, we offer you a relocation allowance and support with your visa, work permit, accommodation, language courses, as well as a dedicated buddy program. Click this link to find out more information about our relocation program.

Compensation and rewards  

  • We offer attractive compensation packages and stock purchase options with numerous benefits and advantages.    

  • Due to legal reasons, we are obliged to disclose the minimum salary for this position, which is € 80,000 gross per year based on full-time employment. We offer a higher salary in line with qualifications and experience.  

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