Our client is the market leader in the industry in Animal health. More players have come into the market and thus the need to diversify to Crops has become a priority. Seeds are a large component of the market and there are gaps in supply. Poor economic environment (affected mainly by erratic weather conditions) has left farmers with low income and diversity and climate-smart solutions are needed.
The company is expanding into new product areas and they have 3 brands in the seeds category. The Product Portfolio includes Animal nutrition seeds and one human
consumption seed. They have a presence in Kenya, Uganda, Tanzania and Rwanda.

The role is an integral role with key responsibilities across the following areas:
• Review of Seed trends, new product introduction issues, and special product and
customer demands, and provide insights for credible forecasting.
• Participate in the Monthly Demand Planning Session & provide demand forecasts
for seeds by customers as input in the S&OP process.
• Achievement of Sales Forecast Accuracy Target
• Recruit & develop Seed customers for existing portfolio
• Recruit & develop commercial farms for Seeds and other products.
• Reach out to technical personnel in Farms and make presentations on our seed
range, then liaise with field team for follow-up.
• Carry out demonstrations or trials to show the benefits of our seeds range.
• Hand over recruited customers to Territory Manager or Key Account Manager for
follow-up and closing of sale.
• Achieve placement of our brands in the recruited farms and distribution outlets.
• Identify gaps in the Seeds/brands portfolio.
• Carry out Product screening of potential Seeds and present it to NPD team for
approval.
• Confirm suitability of product as well as Registration & other requirements
adherence.

Liaise with the relevant departments for the development of suitable product
approvals and identify suitable inputs from suitable suppliers.
• Liaise with relevant regulatory bodies to perform prerequisite product trials.
• Carry out market trials of products under development and present results to NPD
team.
• Liaise with Brand Managers, QA & Supply chain to identify suitable packaging for
the product in development.
• Confirm what is existing in the market & liaise with Brand Managers to create a
price matrix/pyramid.
• Identify risks & recommend mitigation steps.
• Pursue and close on new product registration.
• Liaise with Brand Managers and Sales department for execution of launch plan.
• Continuously seek to gain customer feedback on the ground, on the performance
of our products
• Training staff in Kenya, Uganda and Rwanda) as may be required from time to
time, on best practices in suitable seeds range of the company.
• Training of farmers & provision of farming advice to farmers. Assessing the relative
gaps and working with farmers to increase productivity and uptake of the
introduced seed.
• Liaise with Brand Managers & Digital Marketing Managers to create relevant
content on the seed brands for social media as well as for use in mainstream
media, and for use in marketing communication material. Conduct virtual
training for farmers the company's range of seed.
• In collaboration with the procurement team and the regulatory team, liaise with
relevant suppliers and partners to ensure compliance to seed regulations in
relevant countries.
• Weekly review of seed brands' performance as per Corporate Strategy
• Track and report on new developments in the category, including competitor
activity, in specific territories and routes & recommend favorable action for
responsible brands
• Maintain/Grow market share of Seeds for our organisation.
• Deliver agreed on KPI's as per department objectives. Institute immediate
corrective action where performance is below par.
• Proactively manage personal learning and development
• Update personal job knowledge by participating in educational opportunities,
reading professional publications, maintaining personal networks, and participating
in professional and industry events, meetings and forums.
• Real time record all customer interactions.
• Adhere and comply with the relevant seed regulations, GMP, policies, procedures
and statutory guidelines.
• Prepare and submit reports on Seed performance, project updates and industry
trends.

Qualifications and Experience:
• Minimum Degree in Crop Science, Breeding, and Seed Systems would be desired.
• Highly developed skills in seed selection, development, and commercialization
• Exposure to agriculture development research, preferably working on seed
systems
• Good Communication Skills
• Training, Planning & Organising skills.
• Not less than 3 years’ commercial experience in Seed development and
commercialization
Core Competencies:
• Championing the Customers: uniting the organization to meet customer needs
and achieve all business goals, identifying and leading change across the
organization for the benefit of the customer.
Technical Competencies:
• An understanding of the scientific basis of seed development
• The capacity to form long-term relationships with customers and clients
• Able to analyze the market needs and demand for various seeds.
• Able to plan, conduct, analyse and report on investigations into an aspect of the
seeds field in a responsible, safe and ethical manner.

Compensation Terms for this Role
 1-year contract renewable
 Monthly Salary of Kshs. 150K gross with benefits.
 Experience in seed business development mandatory

How to apply: If you are interested in the position and have the skills and talents our
client is looking for, we would like to hear from you. Please make your application to
before the close of business on 19th January 2024 on our website: www.dorbe-leit.co.ke Only successful candidates will be contacted.