Customer Marketing Specialist

  • Full-time

Company Description

DocPlanner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Customer Marketing local team and play a pivotal role in building upsell processes for our customers.

The candidate will be part of the Customer Marketing global team and work in close collaboration with both local and global Product Teams to deliver a 360° positive experience for customers, building long term relationships with them using marketing automation tools. 

Job Description


  • Create, analyze and optimize upsell/cross sell processes at each stage of Customer’s Journey
  • Work in close collaboration with Customer Success Specialists to maximise customer satisfaction  
  • Develop e-mail, forms, landing pages and any other content needed for marketing automation processes 
  • Coordinate with CM Specialists worldwide



  • Proven experience in upsell/cross sell processes creation
  • Analytical skills (basic Excel knowledge)
  • Basic graphic design skills (Canva, Photoshop)
  • Italian mother tongue or Full Professional Proficiency (C2)
  • Proven capability to communicate in English (B2)
  • Capability to meet deadlines and work with KPIs
  • Cross-cultural communication skills and adaptive thinking
  • At least 1 year of experience in Customer Marketing or Marketing 
  • Based in Rome or willing to relocate (no full remote)


  • Hubspot & Salesforce knowledge
  • Basic videomarking skills (eg. Powtoon)
  • Beamer or other In-App Messaging tool knowledge

Additional Information


  • Hybrid work (50% remote)
  • An attractive stock option plan
  • An international environment and, as a consequence, the chance to work with other smart CM specialists from our offices in Warsaw, Barcelona, Istanbul, Brazil and Mexico City
  • Growth opportunities with the Company
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