Global Performance Marketing Manager - B2B (Google Ads)

  • Full-time

Company Description

DocPlanner builds practice management software for the healthcare sector in SaaS model. We help 130,000 doctors and clinics digitalise their practices and deliver an exceptional patient experience. We also run marketplace websites that allow 80 million patients monthly to easily find the right doctor and book an appointment.

Our mission is to “make the healthcare experience more human”.

DocPlanner was founded in 2012 in Poland. Our team today numbers over 2,200 people based in offices in 7 countries: Poland, Spain, Germany, Turkey, Italy, Mexico and Brazil. We are backed by awesome and leading venture capital funds including Point Nine Capital, Goldman Sachs Asset Management and One Peak Partners from whom we’ve raised a total of €300 million to date.

“Culture eats strategy for breakfast” - Peter Drucker. We believe in that. If so do you - come along!

Job Description

  • Be the subject matter expert and owner for paid advertising campaigns on Google Ads and Bing Ads
  • Make sure we are generating the highest possible volume of leads in B2B (doctor-targeted) campaigns while staying within budget and CPA goals
  • Manage the strategic direction and day-to-day operations of B2C (patient-oriented) paid search campaigns
  • Serve as strategic advisor for local marketing teams on all matters related to the Google ads ecosystem, as well as any upcoming channels and tests
  • Forecast, set, and monitor pacing for the channel budgets in consultation with local marketers to ensure all stakeholders have an overview of spending
  • Develop new hypotheses for how to improve paid advertising campaigns and work with paid marketing specialists across local teams to implement tests based on them
  • Together with stakeholders from Marketing Operations and Web Team, regularly analyse performance of paid marketing campaigns and recommend improvements to campaigns based on insights generated
  • Support junior paid marketing specialists in their skill and knowledge development while not being afraid to “get your hands dirty” and help out with day-to-day work when needed
  • Proactively bring solutions to improve processes and workflows as budgets and the organisation grow 
  • Collaborate with the Global Head of Paid Marketing to document and improve processes

Qualifications

  • 4+ years of direct campaign management experience in Google Ads
  • Excellent analytical skills and strong Excel skills. You know your way around the online marketing ecosystem and the most important tools
  • Experience using Smart Bidding strategies and optimising toward clear targets such as CPA and CPL
  • Familiarity with different attribution models and how they work
  • Strong project management skills with ability to work cross functionally, manage, implement and analyse various initiatives in a fast-paced environment
  • Ability to consolidate and analyse data from multiple sources
  • Strong level of business English and secondary language amongst the following would be a plus: Portuguese, Spanish, Italian, German, Polish

Additional Information

You will get in return:

  • 💶 Competitive salary adequate to your experience and skills
  • ✌ Off days package.
  • 🎉 Additional paid holiday on your birthday/work-anniversary to celebrate with your loved ones or to have a self-care day!
  • 📈 Share options plan after 6 months working with us.
  • ✈️ Relocation package (from a different city or country).
  • 🇬🇧 Free English classes.
  •  Flexible working hours (plot twist: this is true).
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