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We are seeking a Marketing and Advertising Director to manage and oversee our ecommerce strategy, performance marketing, and paid advertising online. The successful candidate will be responsible for developing and executing digital marketing campaigns and optimizing our website content and user experience to increase online sales and revenue. The ideal candidate will have experience in managing ecommerce stores, strong analytical skills, and excellent communication skills. This is a leadership position, and the successful candidate will be expected to build their own marketing and advertising team.

Key Responsibilities:

• Develop and execute ecommerce strategies to increase online sales and revenue
• Lead the Advertising Team to deliver on ROAS goals
• Conduct market research and analysis to identify trends, customer behavior, and competitive landscape
• Manage internal and external resources to optimize website content and user experience to improve website traffic and conversion rates
• Collaborate with creative teams to develop and implement effective digital marketing campaigns, including email marketing, social media, and paid advertising
• Manage our team responsible for influencer outreach and community building
• Manage relationships with external sales and marketing partners and 3rd party channels
• Monitor and report on ecommerce performance metrics and KPIs
• Stay up-to-date with industry trends, best practices, and emerging technologies related to ecommerce and digital marketing

• Bachelor’s degree in business, marketing, or related field.
• 5+ years of experience in marketing and advertising, with a focus on ecommerce and performance marketing at a $10M+ company
• Strong analytical skills, with experience using analytics tools to identify trends, track performance, and make data-driven decisions
• Excellent communication skills, with the ability to work cross-functionally with teams across the organization
• Proven ability to develop and implement ecommerce and performance marketing strategies that drive revenue and improve user experience
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Expert understaning of the Shopify ecosystem is a must
• Knowledge of HTML, CSS, and web development best practices a plus

• We're offering a competitive salary and benefit package for you
• Last but not least…you’ve probably already guessed that the vibe in our workplace is friendly and fun… but that’s a bit of an understatement

If you meet the qualifications and are excited about the prospect of managing our ecommerce strategy, performance marketing, and paid advertising online, we encourage you to apply for this leadership position.

Byborg Enterprises is an equal employment opportunity employer. We consider individuals for employment based on their skills, abilities and experience. We thrive to attract and hire a strong, talented and diverse workforce, prohibiting discrimination based on race, color, religious or political beliefs, age, nationality, physical, mental or developmental disability, gender, sexual orientation.

DISCLAIMER: This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at management's discretion.

NOTE: Byborg Enterprises SA does not accept unsolicited resumes from agencies. We consider any resume (CV) or biography received from an agency without prior approval from our Legal and Recruiting Department to be unsolicited, and such submissions will not be recognized for purposes of “ownership” of the candidate.

We are in it for the long haul so your future is safe with us.