Digital Marketing Executive

  • Full-time

Company Description

We're a continually growing, innovative and multi-award-winning wholesaler and distributor of communications, cloud, billing and hardware products and services. 

We work in a fast-paced and exciting industry, where we have forged strategic partnerships and relationships with the UK's top telcos, networks, and vendors, including BT, TTB, Vodafone, Virgin Media O2, EE, CityFibre, Sophos, Microsoft and Samsung.

As a Channel-only business, we never sell directly to the end-user. Instead, we serve a market of independent resellers, which we proudly refer to as our partners. 

We offer our partners a market-leading and comprehensive product portfolio, intuitive portals and platforms and a passionate team of industry experts.

We make a complex industry as simple as possible for our partners, enabling them with a commercial platform to sell the latest technologies and solutions to the resilient UK SMB market.

We have huge aspirations to challenge our industry and what we do, and we continuously dream big for the future. As a team of over 750 people, we're all immensely proud to work for a rapidly expanding company with an incredible culture that puts our team members and partners at the heart of everything we do.

Job Description

  • Department: Marketing
  • Salary: £29,000 p.a.
  • Location: Home based (with the requirement to travel to an office location for team meetings and 1-2-1's)

About the Team

The Digital Team is responsible for delivering marketing activity across all of our online channels. Working within the wider marketing department, we implement strategies to support campaigns, promote brand awareness, drive revenue, and constantly improve our partner experience. The world of Digital marketing is constantly evolving, making this an exciting opportunity to leverage current trends on the latest platforms.

About the Role

As the Digital Marketing Officer, you will play a key role in managing and growing our digital content and online presence, guided by our social media and content strategies and ongoing marketing campaigns.

You will be responsible for the creation of content for the company’s social media channels, Community platform and other online content management systems, with the ultimate goal of elevating visibility of the company brand, improving engagement and increasing conversions.

Role responsibilities:

  • Development and delivery of our social media strategy (working with the Head of Digital Marketing) with the aim of increasing brand awareness and customer engagement
  • Creation and publication of various content types for multiple channels (LinkedIn, Twitter, Facebook, Instagram, etc.) through self-creation (using our asset banks), and through liaising with in-house graphic designers, third-party creatives, etc
  • Setting up and implementing social media and communication campaigns to align with the wider marketing team strategies
  • Management of posting on multiple channels using a social media scheduling tool such as Hubspot
  • Reporting on the analytics and performance of multiple channels
  • Developing and implementing an on-going Community engagement strategy (working with the Head of Digital Marketing)
  • Responding to Community and social comments and customer queries in a timely manner, and encouraging other experts from across the business team and other community members to do so where appropriate
  • Participating in events to build community and boost brand awareness
  • Coordinating with Marketing, PR, and Communications teams to ensure brand consistency
  • Liaising with other departments to stay updated on new products, features and initiatives
  • General social and digital marketing administration activities
  • Stay up to date with digital technology trends



  • Proven experience of content creation and social media management
  • Proven experience of working with: LinkedIn, Facebook, Twitter Instagram, etc.
  • Experience of using a social media scheduling tool
  • Knowledge of digital marketing principles and the use of social channels/platforms
  • Excellent copywriting and proofreading skills
  • Creative, with the ability to work with the design team to create visual elements for digital platforms
  • Strong written and verbal communication skills
  • Reporting on performance of multiple channels
  • Attention to detail and ability to multitask
  • Ability to build networks and relationships
  • Excellent communicator, comfortable with interacting and building relationships through social media channels


  • Previous experience of creating/managing Paid Social ads
  • Knowledge of using Wordpress and Umbraco CMS
  • Technical and content SEO (Search Engine Optimisation) and associated tools
  • Google Analytics and Google Search Console
  • Experience of managing Community forums or experience of building an effective online community through social media groups
  • Personal interest in technology and experience as a participant in online tech forums
  • Experience in working on multichannel marketing campaigns
  • Developing customer journeys and nurture tracks using marketing automation tools
  • Ability to interpret and analyse website traffic and online customer engagement metrics
  • Competitor analysis and social listening

Additional Information

Giacom, DWS and Union Street are part of the same group of companies, bringing together three leading channel solutions in telecoms, cloud software services and cloud billing. Our aspiration is to be the number one supplier in the channel.

Your job role may be focused at one of the brands, but you will interact and impact across the wider group of companies.

What’s in it for you? Why should you come and work for us?

Our benefits consist of; no dress code (you, do you), days off for special life events. Work with and learn from experts in the telecoms industry, a wellbeing and engagement team, 'if you want a career with us then grab it' concept, recognition and team/industry events as well as a whole host of other benefits which can be found on our website on our Careers page.

We are an equal opportunities employer, and we positively encourage applications from all eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy or maternity.

We aim to ensure that all applicants are provided with the same opportunities during the recruitment process, and, to that end, we strive to comply with the duties placed upon us to make reasonable adjustments as prescribed by the Equality Act 2010. Should you have a disability or long-term health condition and require a particular adjustment to be made to allow you to fully participate in the recruitment process, please ensure you let me know.

Successful applicants will be required to undertake a Disclosure Barring Service (DBS) check, provide two references and proof of right to work in the UK, unrestricted.

Here are some of the benefits that we offer…

  • 25 days holidays, plus bank holidays, and the option to purchase more!
  • Pension
  • Employees Assistance Programme
  • Professional development to help you achieve your personal goals
  • Eye care vouchers available and discounted Medicash membership
  • Access to discounts and savings at more than 1,200 retailers
  • An additional day off on your birthday

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