At Digital Theatre we believe the performing arts are for everyone, not just the few. Harnessing the power of technology and the passion of like-minded people, we want to bring the magic of live performance into people’s homes. We are carving out a distinct new arts and entertainment space that sits between being in a theatre and watching a film at home: theatre captured on screen, but which captivates like the live experience. 

Due to continued private-equity investment and with a rapidly growing team, we are recruiting a Digital Marketing Manager reporting directly to the GM.

2 days / 16 hours a week (schedule to be mutually agreed) with scope for progression 

You will be part of a team who are responsible for leading and contributing to projects that drive revenue growth into the business. It requires broad marketing experience and an ability to roll up your sleeves to help fuel our growth story. 

In the role you will:

• Think strategically about the end-to-end customer journey, and how to use comms to drive engagement, maximise conversions & retention at every point 

• Create a combined marketing and social media strategy

• Write compelling newsletters and marketing emails that make a difference

• Be responsible for SEO optimisation, and establishing a constant improvement mindset on how to be a market leader in this field

• Be able to think end-to-end on data tracking and use a data-led approach to optimise every part of the journey 

• Monitor campaign metrics and report to key stakeholders 

• Manage the CRM customer database

• Write attractive social media posts which create demonstrable impact

• Respond to social media conversations in a way that enhances our brand

• Collaborate with our Publishing, Product, Partnerships, Customer Service and Integration partners to communicate new content and platform innovations

• Collaborate with our PR partners on a combined comms strategy

• Lead customer research to better understand our international customer base, and combine it with usage data analytics to define a market-leading strategy

• Create specific persona-based lead generation campaigns, localising for the different territories. 

• Collaborate with Publishing to create great visual content as needed

• Look horizontally at our competitors and customer alternatives to learn from best practice and identify new business threats

 Desirable:

• Passion for the theatre arts 

• Entertainment-based marketing background, ideally in theatre

• US and other international market experience

• Experience working in a start-up or similar high-paced environment

You have: 

• Proven track record of B2C marketing, including managing end-to-end campaigns from concept to ROI analysis

• Superlative written communication skills – and able to use all the levers of language to engage, delight and convert readers 

• Excellent social media management experience

• An entrepreneurial mindset that is hungry to fuel a company’s growth – and  understands the balance between accuracy and “getting things done” 

• A growth mindset that drives you to upskill yourself to achieve personal growth

• Working knowledge of CRM systems and mailing software

• Comfortable working in the Google G-Suite tech environment

• Good analytical skills; including experience reviewing performance results and making recommendations for future actions

• Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail

• Proficient computer skills

• Must be very comfortable with continuously changing opportunities and priorities

To support and inspire you, you will have:

• A small Consumer Division team around you of energised, proactive and positive cheerleaders for our mission

• An ace product with world-class content

• A larger company division (Education sector focus) working alongside you, bringing cross-fertilisation opportunities, synergy and more socialising!

About our culture:

• Fab Friday drinks & nibbles and company updates 

• Wellness working: putting your well-being first

• Book club and other social clubs

• Socials: culture-building events, pub quizzes, karaoke, breakfasts! 

Digital Theatre is an equal opportunities employer, we celebrate multiple approaches and points of view. We believe passionately that employing a diverse workforce is central to our growth and success so we are building a culture where difference is valued. We make recruiting decisions based on your experience and skills and we actively encourage applications from everyone.

Not sure if you should apply?

We work collaboratively to ensure a positive working environment and underpin everything we do with the aim to make things more efficient and more enjoyable. We are innovative, forward-thinkers striving to build the perfect team and prioritising ongoing development and career growth. We’d love to hear from you if you care about theatre and could see yourself working with us.