Social Media Producer

  • Anaheim, CA
  • Full-time

Company Description

With a full suite of multi-platform editorial and advertising products, Southern California News Group (SCNG) is one of the most powerful and influential media companies in Southern California. Our family of eleven (11) daily newspapers, associated websites, social media channels, multiple weekly newspapers and magazines and creative marketing services forms a powerful communications tool that can drive your company’s message home in America’s 2nd largest market. We are an extensive, integrated network of local brands that attract local audiences in markets that matter.

SCNG is owned by Digital First Media (DFM), headquartered in Denver, CO. DFM reaches 57 million Americans each month through more than 800 multi-platform products across 18 states.

Job Description

The SCNG social media producer has a job entirely focused on social media, primarily on the branded core accounts of the organization. The producer supports the work of the SCNG social media team by producing or iterating on work as assigned by the Social Media Editors across the group. The producer will help seek out images and videos and prepare them for publication, or share regional posts across multiple sites. The producer will also be tapped to help with breaking news or other live assignments.

Specific duties include:

  • Collect, crop, illustrate or collage strong images for social media posts.

  • Produce and schedule posts for branded accounts under the direction of the Social Media Editor based on an editorial calendar. Amplify shares across multiple sites and platforms as directed. Support city and section editors with daily stories as needed.

  • Look for opportunities to repurpose evergreen content from archives.

  • Support breaking news staff as needed by monitoring social media accounts, curating and soliciting permissions as needed.

  • Assist social media editors by looking for opportunities with trending stories and analytics.

Success metrics:

  • Consistent posts and improved use of images and videos on branded accounts

  • More use of platforms other than FB and Twitter.

  • Increased click-through rate from branded FB pages.

  • Increased social media referrals

Qualifications

Required qualifications:

  • Broad knowledge of social media platforms and how to use them efficiently — especially video — including but not limited to Facebook, Twitter, Instagram, Snapchat, Google+, Pinterest, Tumblr, etc. This includes terms of service, tone and community quirks.

  • In tune with current pop culture and local/national news events and be able to follow social trends as they develop and react to them quickly.

  • Digital photo editing skills, including photoshop or other image editing software.

  • Attention to detail, copy editing and writing skills.

Preferred qualifications:

  • Video skills, even just basic iMovie edits, are a big plus.

  • Knowledge of social tools like Storify, Timeline JS, ScribbleLive, etc.; and ability to write in AP style with a personality and sense of humor.

EXTRA AWESOME STUFF WE WOULD LIKE TO SEE:

You are motivated and driven, you like taking on challenges, finding creative solutions, helping people, helping yourself, you have a sense of humor, you like to have fun – and you think on your feet!

Additional Information

Southern California News Group is an equal opportunity employer who support a diverse workforce. We offer competitive wages and benefits packages that include medical, dental, vision, 401(K) plan and more.  Learn more about us by visiting us at www.socalnewsgroup.com