Marketing Automation Specialist

  • al. Jerozolimskie 123A, 00-001 Warszawa, Poland
  • Full-time

Job Description

Hi, we are DevSkiller! We’re looking for people to join our team to help us bring meaningful change to technical recruitment and talent management. 

Would you like to join a company where you can have a REAL impact instead of being just another cog in the corporate wheel?

At DevSkiller, we’re proud of our creative working environment where all ideas are welcome. We enjoy experiments, collaborate freely, and always keep our goals in mind. We’re eager to take ownership and constantly look for ways to grow professionally. We learn from the best and collaborate with experienced field experts in a fast-paced but friendly workspace.

Our structure is flat which means it’s easy to have your say and stay in the loop on projects. As a company, we don’t agree with the “ASAP forward” culture and strive to achieve great results by making our work meaningful and effective in a safe environment.

There is no dress code and you can wear anything you want to work. Unicorn slippers? Sure, why not.

We are currently looking to expand our team with a data-driven marketing automation specialist who will be responsible for managing all the activities in our marketing automation platform (Pardot) and fully leveraging its capabilities. 

As a Marketing Automation Specialist, you will define and launch marketing campaigns to develop new prospects and nurture them through the customer lifecycle to a loyal, engaged customer. 

If you:

  • have solid foundations in marketing automation or e-mail marketing - campaign planning, operations, and execution

  • understand that once you hit Send or Deploy, there’s no going back

  • are eager to drive quality leads for our sales team through thoughtful, optimized programs across all digital media channels

  • want to join a great and open-minded team

let’s talk!

Qualifications

Accountabilities

  • Plan, develop, and execute omnichannel marketing campaigns to support specific business objectives

  • Manage the daily marketing automation operations, including setting up campaigns, testing, scheduling, deploying, and reporting

  • Design, test, and build user journeys 

  • Manage and improve engagement programs to move leads through the marketing and sales funnel

  • Support essential marketing operations initiatives in Pardot and Salesforce CRM, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

  • Track, analyse, and report results 

  • Cooperate with the marketing and sales teams, gather feedback, reiterate, brainstorm, and help in developing and improving campaigns and content

  • Maintain a data-driven approach through continual experimentation and optimization (a/b testing, etc.)

Requirements

  • 3+ years’ experience in B2B demand generation in a technology product and/or services company

  • Experience using marketing automation platforms such as Pardot, Adobe Campaign, Hubspot, Marketo or other marketing automation/ digital experience platforms

  • Familiarity with any of the leading CRM systems will be a plus

  • Strong English oral and written communication skills

  • Deep understanding and ability to build customer journeys, nurturing, drip, dynamic content campaigns as well as one-off, triggered, adhoc email blasts

  • Analytical, extremely detail-oriented and well-organized

  • Ability to work well in an international team environment and easily connect with others

  • Proactivity and a problem-solving mindset

Additional Information

Nice-to-have

  • Understanding of HTML, CSS, and JavaScript

  • Content writing skills 

Perks & benefits

  • Solid growth opportunities 

  • Opportunity to work in a team with strong marketing skills

  • A truly international work environment with English being the primary language

  • Individual growth budget for your educational plan

  • Private healthcare

  • A free gym membership (once it reopens :-) )

  • A fully stocked kitchen with snacks, drinks, and specialty coffee

  • Having a lot of impact on what we do here at DevSkiller. We are not a corporate business and we welcome ideas and suggestions - your opinion really does matter

  • Team meetups where we come together outside of work

  • Remote work during Covid and possible when needed, but we prefer to work together in the office