Associate, Audience Growth and Membership
- Barcelona, Spain
- Employees can work remotely
Location: This is a remote opportunity, preferable for EMEA.
At Devex, our vision is to do more good for more people in the global development community. We’re a media platform that connects 1+ million development professionals with news, jobs, content series, events, and funding
When you become a Devexer, you’re not only joining a global company but a team of 120+ passionate people who value our guiding principles:
- We champion global development professionals.
- We focus on impact.
- We embrace transformation.
- We work together.
- We feel urgency.
Are you good at writing compelling and engaging copy and designing effective membership marketing campaigns? Are you creative, organized, and tech-savvy? Are you excited to be part of a news organization that has a social impact focus and an open, teamwork-focused culture? Read on.
You have a background in audience engagement or digital marketing and strong interest in or knowledge of global development. You're detail-oriented and have an open and collaborative attitude. You thrive in an environment where you're responsible for your own work (while getting the support you need). You know how to manage competing priorities and smoothly juggle work and communicate across time zones. If that sounds like you, the Audience Growth and Membership Associate role at Devex might be the right fit for you.
What you'll do here
Devex Pro is our paid news subscription, enabling our social enterprise to invest in the world-class journalism the global development community expects and deserves. As part of the Audience Growth Team, the Associate, Audience Growth and Membership, is responsible for driving Devex Pro membership conversion and retention through newsletters and email marketing. They will develop and own the newsletters and Pro marketing funnel and engagement loops, focused on growing top-of-the-funnel volume and optimizing conversions, and building loyal relationships with our readers.
Their responsibilities include:
Package and create special content (reports, surveys, events, special mailings, resurfaced content) to generate Devex Pro leads, drive conversion, and support retention.
Work with the News Production and Product teams to ensure optimal positioning of Pro content in newsletters and on website.
Work with the Devex Pro Editor to develop content marketing strategies and an editorial calendar.
Create and continually optimize Devex Pro marketing and engagement funnels, including for the Pro Funding subscription (landing pages, paywalls, downloadables, emails, newsletters, registration forms).
Grow top-of-the-funnel through landing pages and on-site promotion, organic and paid social media, cross-promotion, SEO, and SEM.
Monitor newsletter and Pro email performance and provide stakeholders with data insights and analysis to inform continual improvement.
Pro subscription and retention
Pro member satisfaction
Newsletter growth and engagement
At least 2-4 years of audience engagement or digital marketing experience.
Excellent copy writing skills, including the ability to write captivating copy for multiple channels — web, display, email, and social.
Proficiency with marketing automation and email marketing platforms.
Basic HTML skills or willingness to learn.
Interest in global development, social impact, international affairs, and the ever-changing media industry.
Native level of English, spoken and written
Experience working at a well-respected media organization.
Experience working with Marketo.
Experience with running A/B and multivariate tests and translating findings into strategy.
What We Offer You
Being part of the Devex team is a partnership. We strive to make Devex a place where you can thrive and do your most inspirational work. Here are a few benefits we offer:
- 2, week-long Devex-wide breaks on top of paid holidays and vacation days.
- 2 YAY days
- 2 Learning days
- Monthly professional and wellness activities
- Other benefits might apply
We encourage applications from all backgrounds! We are an equal opportunity employer and value diversity at Devex. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.
Ready to get started? Apply now!