Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

The Vice President, Analytics role is managerial, but also one of agency leadership, to manage the processes and people responsible for accurate data collection, processing, modeling, and analysis. Working closely with the media teams to ensure that the right measurement strategies and "test and learn" plans are in place; responsible for the quality and timeliness of work being delivered to our client. You will report to the SVP, Analytics.

As the VP, Analytics, you will have experience identifying solutions in sprawling data sets and has the business mindset to convert insights into strategic opportunities for our client. You will work with leaders across media teams, external research parties, technology teams, and local markets to support and implement high-quality, data-driven decisions. They will ensure data accuracy and reporting by designing and creating optimal processes for the analytics team to follow. Also working with the Data Science team to interpret output from advanced data modeling, predictive modeling, and analytical techniques from media data and use these insights into plans to support our client's outcomes.

You will be a collaborator who is experienced working across complex pieces of business. You are required to have experience building relationships with both our teams and clients. You will navigate and understand the client's culture, business goals, and media strategy, and will have an appetite for innovation.

• You will be responsible for the accuracy and timeliness of all reporting-related team deliverables
• You will set the vision for measurement and analytics across the line of business for which you are responsible
• You will support the client "test and learn" philosophy for measurement
• You will examine and report results of initiatives to stakeholders in leadership
• You will contribute and advise on staffing and hiring plans & develop team members
• You will have at least 10 years of experience in analytics with expertise in digital media and 3+ years of experience leading a team, including thought leadership
• You will have a Bachelor's Degree with a background in mathematics, statistics, economics or related field
• You will have a working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises, and cloud-based data sources
• You will have experience using analytical and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing applicable recommendations for lines of business
• You will have a background in managing, manipulating, and drawing insights from data
• You will have client-facing experience within media agencies and publishers desired
• You will be a part of Center of Excellence team which proactively provides up to date marketing methodologies focused within measurement and reporting
• You will have experience with Ad Tech platforms such as DoubleClick (DBM, DCM), Adobe (Analytics, AMO, AAM), Marin, and Prisma is preferred
• You will know how to work with visualization tools (Power BI, Tableau)
• You will have experience with SQL & Python for data management and reporting automation

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The anticipated base salary range for this position is $163,000-$263,350. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.