Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 16,000+ employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.

The Senior Manager joins a team of talented and experienced consultants and marketers focused on helping Merkle clients accelerate their level of marketing maturity through data-driven, customer centric programs, people/processes and technology platforms.

The Senior Manager operates as a key member of our Transformation & Consulting team helping to ensure that the recommendations we deliver are based on our deep understanding of our client’s business and strategic objectives.  You must also show the ability to build strong relationships in order to become a trusted advisor to the client and Merkle team.  This role requires you to be analytical as well as creative in your thought process and have the ability to be nimble in your thinking about client problems.  As a key contributor inside of a team you must also demonstrate the capability to get others to believe in the ideas that you present and follow that belief through to execution.

At Merkle “Strategy” means a key idea that is informed, executable and provides results.  Those ideas need to be applicable to a variety of client scenarios and must cross any service that is necessary to achieve the client objective.  As a Senior Manager in the Transformation & Consulting Strategy team you must have demonstrated hands-on, client-facing delivery experience with CX transformation initiatives such as omnichannel experience planning, digital transformation, process and operating model design, and/or change management, and have the ability to work across multiple of our core vertical markets (Financial Services & Wealth Management, Healthcare, Retail, Travel, Media and Entertainment, B2B, High Tech).

The ideal candidate for this position must have a strong passion for problem solving and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. Candidates must possess the ability to support business growth opportunities and develop strategic recommendations to support the growth of client relationships.

Key Responsibilities

• Partner with Consulting delivery leads to drive individual consulting workstreams and deliverables, often in coordination with concurrent Merkle data and technology teams.
• Plan and facilitate client discovery through techniques such as client interviews, document review, client questionnaires, or marketing data analysis
• Leverage 1P tools to conduct customer-centric capability assessments and blueprints
• Lead effective market and competitive research to uncover trends, benchmarks, and best-practices to inform recommendations
• Create customer journey maps informed by market and customer insights to define new omnichannel experiences that drive incremental business value
• Lead discovery, prioritization, and development of customer use cases (B2B, B2C), support visioning and prioritization workshops
• Identify and define new processes to support marketing transformation initiatives
• Develop executive-level presentations, synthesizing discovery findings into common themes that drive client recommendations and decision-making
• Plan and facilitate business prioritization workshops leveraging a combination of quantitative and qualitative methodologies to select top recommendations
• Create multi-year roadmaps to guide client implementation, in consultation with data and technology teams, to identify key dependencies and sequencing of recommendations
• Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
• Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.
• Support business development activities including identification, proposal development, and other pursuit activities.
• Collaborate and develop relationships with internal Merkle teams (account management, operations, technology, analytics etc.), and partner agencies to understand the feasibility of cross-channel recommendations/plans.

• Bachelor’s Degree required.
• 7+ years of cross industry consulting experience in digital transformation roles or integrated marketing strategy.
• 5+ years working in a top tier consulting firm and/or digital marketing agency.
• Demonstrated understanding of end-to-end consulting approach to solve client problems - from design/develop to execution of strategy.
• Understanding of marketing technologies (AdTech/MarTech) to orchestrate and activate customer experiences.
• Experience in leading and delivering complex projects by providing actionable solutions for clients.
• (preferred) Prior experience in developing or implementing B2B marketing solutions and strategies, including ABM
• (preferred) Prior experience in banking, financial services, insurance, or wealth management
• Hands-on skills using data and research to drive decisions. Some knowledge of data and analytics strategy.
• Strong writing, presentation and client facing communication skills.
• Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint required.
• Ability to leverage business experience / acumen to identify new business and marketing opportunities.
• Self-starter with high intellectual curiosity, drive, determination, and persuasion skills.
• Problem-solving mindset; thrives in ambiguous and fast moving environments, as well as in informal, loosely structured, and creative work environments.
• Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude.
• Average 20%-30% travel (contingent on comfort level of client)

The anticipated salary range for this position is $94,000 - $152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available. For more information about dentsu benefits, please visitwww.dentsubenefitsplus.com.

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

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