Salesforce Marketing Cloud Campaign Manager

  • Full-time

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.

Job Description

We are now looking for Campaign Managers (aka Delivery Managers) with experience in Salesforce Marketing Cloud (SFMC) to strengthen our team. You will report to one of our Marketing Services Managers. Our Prague and Brno offices are hybrid workplaces.

As a Campaign Manager, you will play an important role in the execution and management of marketing campaigns. You will take market briefs and create effective and engaging email campaigns.

Main responsibilities include:

  • You carefully assess market briefs to understand campaign goals, target audience, and main messages.
  • You develop simple, clear concepts and goals for email campaigns based on the market briefs.
  • You work with copywriters and designers to create compelling and visually appealing email assets.
  • You configure email templates in Salesforce Marketing Cloud, ensuring they align with campaign goals and brand guidelines.
  • You coordinate with market teams to gather necessary approvals and feedback, ensuring efficient campaign execution.
  • You conduct quality checks on email campaigns to ensure accuracy, functionality, and adherence to standards.
  • You analyze and report on email campaign performance, providing recommendations for future improvements.
  • You have strong coordination skills, marketing and activation knowledge, familiarity with Salesforce Marketing Cloud, attention to detail, and the ability to work collaboratively with various teams to deliver high-quality marketing campaigns

Qualifications

What person and previous experience are we looking for?

  • 1+ years of experience working with Salesforce Marketing Cloud
  • High level of fluency in English, Czech language skills are not required
  • Team player with a friendly attitude to others
  • Quick learner who is ready to accept new challenges and not routine work
  • Can translate technical aspects to several business stakeholders
  • Basic knowledge of HTML & CSS appreciated
  • Basic knowledge of SQL appreciated

Additional Information

Our benefits and perks:

⛺ 5 weeks of vacation + 3 wellness days

❤️ 2 Volunteering days to share the kindness of your heart with others

⏰ Flexible working hours and home office

🎯 Fully covered certifications in Salesforce, Adobe, Microsoft, etc.

🎓 Full access to Dentsu Academy, online and on-site learning sessions

🐶 Pet friendly offices

💌 Edenred meal and cafeteria points

🍹 Team events: company parties, company breakfasts, and pub quizzes

🥪 Snacks, and drinks at the office

💸 Referral bonus program

💻 Laptop + equipment

📞 Corporate mobile phone subscription

Merkle do not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

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