We Dream. We Do. We Deliver.

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.

We are looking for a Digital Analytics and CDP Lead to join our team. You will work together with other data roles (architects, scientists and engineers) in the team on large international projects for the biggest brands. This role reports to the Data Solutions Director. Czech language proficiency is not required.

You will:

• Be the principal leader on major projects, programs, and business initiatives, using demonstrated technical and leadership skills to drive successful delivery.
• Provide guidance for key stakeholders on both internal and client side, including C-level executives.
• Directly advise and influence within your own team. Coach the team to have a greater impact on individual goals. Set priorities to ensure task completion and coordinate work activities with other supervisors.
• Be accountable for the performance and end results of a team of professional employees, make compensation recommendations and be involved in hiring decisions.
• Foster teamwork within your own area and form partnerships with other teams.
• Analyse complex technical problems and recommend solutions to non-routine issues.
• Determine methods and approaches for new projects.
• Keep up to date with developments in the area of technical expertise to ensure the area of business benefits from good practice and new thinking.

We are looking for a senior profile with experience in these main areas:

• Digital Analytics delivery: leading the lifecycle of digital analytics projects using standard tools like Google Analytics / GTM / Data Studio / Big Query, Adobe Analytics / Experience family
• Customer Data Platform (CDP) delivery: supporting CDP projects starting from data ingestion from all digital channels and internal systems into a CDP platform (e.g., Salesforce Data Cloud, Adobe AEP, Treasure Data, …) through identity resolution, modeling of customer 360 view, to activation of actionable insights within various business solutions in the area of Marketing Automation (Adobe, Salesforce, …), Customer Acquisition / Programmatic (AdTech like Google, Facebook, …) and CRM (Salesforce, Microsoft, …)
• Identity Management and Data Clean Room delivery: owning Identity Management and Data Clean Room topics, ensuring and promoting their successful implementation across both client projects and internal units.
• Marketing Efficiency Reporting and Optimization delivery: leading conversion of digitally measured actions into insights to establish an analytics-driven approach to marketing optimization.
• GDPR and Data Protection expertise: consulting on GDPR and Data protection topics.

In addition, we are looking for someone who is used to:

• Managing a team: proactively seeking to develop and mentor team members, supporting them in their professional development and making them more effective consultants, supporting a culture of innovation, collaboration, and learning.
• Being a subject matter leader in the areas of Digital Analytics and Customer Data Platforms, and an overall expert in MarTech & AdTech (Media) domains.
• Providing/facilitating Thought Leadership, Training, Knowledge Sharing, Technical Hiring, Pre-sales Support, Business Development, and Offering/Go-to-market for your area of expertise across the entire company.
• Being the face of the unit for the business in your region or domain, including but not limited to the sales, marketing, and HR departments.

Why you should work with us?

• We have all types and sizes of clients from around the world which allows us to provide a diverse portfolio of projects and technologies.
• You will be part of a startup-minded branch of a company with a stable background of the Swiss/German headquarters.
• Your contributions will have a distinct impact on our clients.

Our benefits:

⛺ 5 weeks of vacation + 3 wellness days

❤️ 2 volunteering days to share the kindness of your heart with others

⏰ Flexible working hours and home office

🎯 Fully covered certifications from our technology partners (Salesforce, Adobe, Microsoft, etc.)

🎓 Full access to Dentsu Academy, on-site learning sessions

🐶 Pet friendly offices

💌 EdenRed meal and cafeteria points

🍹 Team events: company parties, breakfasts, and pub quizzes

🥪 Snacks and drinks at the office

💸 Referral bonus program

💻 Laptop + equipment

📞 Corporate mobile phone subscription

Merkle do not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience required in this job description serves as a guide only and all applications will be considered on their merits.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.

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