Merkle | Cardinal Path empowers brands to harness their data and activate against it in pursuit of their business goals. Our passionate experts act as an extension of our clients' teams, leveraging their deep knowledge to help brands maximize media and technology on the path toward digital transformation.

As a Sr. SEO Specialist at Cardinal Path, you will be delivering SEO strategies and recommendations to a world class clientele across multiple industries and verticals.  

This is a fast-paced role requiring advanced SEO knowledge and high level of comfort with the ever-changing search landscape, it can be technical and requires the ability to easily absorb and learn new concepts.  

Job Description

• You will lead and execute on SEO team tasks to fulfill client audits and ongoing SEO monitoring 
• You will manage a roster of clients utilizing best practices for client and project management  
• You will perform keyword research and analysis, ability to demonstrate sound knowledge of topic and search intent modeling 
• You will prepare and develop comprehensive internal and external link strategies 
• You will demonstrate ability to communicate technical subjects and coordinate with clients to implement recommendations that adhere to white hat SEO best practices  
• You will help build an industry leading, innovative search engine optimization team through the development and improvement of internal processes and deliverables. 
• You will keep up to date with latest industry trends, technology and changes; evaluate industry tools providing recommendations to internal teams 
• You will work with Digital Intelligence, Digital Transformation, and Account Management teams to identify client opportunities across groups 

• You will share knowledge and thought leadership through contributions to Cardinal Path’s blog, internal lunch and learns and public events/webinars  
• You will mentor new employees 

• Passion for digital marketing with a solid understanding of interactive marketing channels (search, paid media, website development, etc.) and brand marketing principles 
• 3-5 years’ experience in search engine optimization 
• Experience with multiple clients in an agency or consultancy. 
• Bachelor’s degree 
• Expert technical experience & knowledge of SEO methodologies and implementation 
• Ability to manage a project timeline  
• Experience with Google Analytics, Google Ads, Adobe Analytics, Google Search Console 
• Exposure to, and comfort with a variety of CMS systems 
• Coding experience a plus. JS, CSS and HTML as a base. 
• Experience with competitive analysis, international search optimization, local search, search + social integration, and semantic search 
• Expert level experience in on-page optimization 

The salary range for this position is $65,000-$80,000. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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