Carat is an award-winning media agency with a command of media convergence used to optimize business performance for clients. Named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports, Carat redefines the level of ambition they have for media through an unparalleled capability to understand real people; their passions, motivations and behaviors, and uses this knowledge to ultimately deliver immersive media experiences on behalf of clients including GM, Microsoft, P&G, and Pfizer.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Carat is an agency of dentsu.

The Director, Audience & Insights will be a leader in pioneering growth for our client through an audience first, people-based marketing approach. They will bring a point of view across business dynamics, cultural + societal shifts, audience insights, media trends, creative influences, and tech innovations that inform strong media channel and partnership recommendations. They will play a critical role in our team's hybrid offering combining the best of Strategy, Research & Insights and Data Science into an integrated product that advances our client's position as a best-in-class modern marketer that drives to optimal business performance. This candidate will take a proactive lead in the strategic planning process, developing strong relationships with Planning leads, nurturing an indispensability with clients, and maximizing collaboration potential with creative agencies and vendor partners alike. Equal parts art and science will be required for success, with verbal, written and visual communication command needing to be complemented with equal parts comfort in numbers, algorithms, and methodologies. The ideal candidate does not need to be able to answer every question that comes their way but should be able to leverage their 'consultant's acumen' to identify solutions, partners and collaborations that can drive towards an eventual answer. Playing a key leadership role on the team, this candidate will also be responsible for mentoring and coaching of team members – impartation of knowledge, debriefing for areas of improvement and identifying opportunities to stretch team members for growth. They will also be a role model for team culture in celebrating diversity & inclusion and contributing to an environment that team members want to work in.

Ideal Candidate Superpowers

• Insatiable curiosity – desire to explore the unknown for the sake of uncovering 'amazing'
• Analytical horsepower – experience to translate numbers into meaningful intelligence
• Clear communicator – proficiency to take any concept and ELIF (Explain like I'm five)
• Relationship hub – natural connector and ability to use network to drive collaboration
• Coach and cheerleader – create team environment of empowerment / celebration

Qualifications

• Bachelor's Degree and 10+ years' experience in strategy, research, and/or planning – CPG client experience a plus
• Demonstrated track record of leadership defined as exerting influence from a product, relationship, and process perspective in previous roles
• Portfolio of past deliverables covering business intelligence, target engineering, consumer insights, media strategies, vendor ideation, thought leadership
• Success in building 360-degree relationships – with key stakeholders, among peers and with mentees
• Command of syndicated resources - MRI-Simmons, GWI, Numerator / Competitrack, YouGov, Nielsen Ad Intel, eMarketer, Mintel, Forrester, Social Listening tools (Brandwatch, Buzzsumo, Unmetric

You will be 100% remote, but you might be asked to attend in person meetings or collaborations.

#LI-MZ1 #LI-Remote

The anticipated salary range for this position is $113,000 - $174,500. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

About dentsu

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.