Audience Platform Architect

  • Full-time

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

We are looking for a highly effective Adobe Experience Platform Architect to join our team. An individual filling this role as the AEP Architect is a unique hybrid of business and technical consultant with the ability to operate as a digital tech lead focusing on the leading marketing cloud solutions from Adobe and Salesforce. Working on the of architectural solutions this person is part of the successful onboarding and overall technological direction for those clients and works as a liaison between the marketers, operations, and analytics teams to design and deliver high quality, scalable technical solutions. The successful candidate will be able to display technical prowess, and the ability to work within cross-division, cross-functional teams from project inception to completion.

Position Responsibilities:

  • Drives business, marketing, functional and technical requirements to create and present comprehensive and scalable solutions to technical and business stakeholders .. with initial focus on Consumer Data Platform (CDP)
  • Ensures alignment of business requirements with Merkle standards and policies, and with industry best practices.
  • Drives adoption of technology platform through demonstrating technical prowess and practical applications as you scope and drive sound, scalable architectural solutions that deliver measurable, relevant digital experiences at scale.
  • Works with and/or implements data integrations in support of Client customer use cases and journeys.
  • Proactively identifies and resolves issues related to overall platform performance from data ingestion to data distribution.
  • Architects data feeds, platform configuration, and components needed to run complex automated marketing journeys.
  • Works with SMEs from individual platform components to ensure proper product configuration and operation.
  • Stays abreast of industry technology innovations, new business practices, and third-party technology solutions.
  • Help us continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards.
  • Leverages thought leadership to highlight previous successful deliverables to clients.
  • Be a trusted business advisor to clients to drive revenue and maximize client lifetime value. You will add value to your clients and prospects by being a subject matter expert in our core solutions and offerings.
  • Collaborate and share best practices, lessons learned and technical improvement opportunities within the wider business community.

Qualifications

  • 3+ years' hands-on experience with marketing data
  • Minimum of 3 years of experience implementing Customer Data Platforms/Marketing Automation Technologies (e.g., Adobe RTCDP, ActionIQ, Salesforce CDP, Lytics, Tealium, mParticle, etc.) or equivalent experience implementing marketing /digital technologies
  • Minimum of 2 years of experience building solutions in support of digital marketing (e.g. Adobe Campaign, Adobe Experience Manager, Adobe Experience Platform and Commerce)
  • Motived to acquire certification in one or more of the above mentioned
  • Experience working in an agency or consulting company across multiple industries
  • Self-Directed Autonomous Thinker:  Experience leading practices and working in a large, fast-paced environment working with tight deadlines and multiple priorities with limited guidance
  • Proactive. Keeping current on market tends ever-shifting industry
  • Strategic thinker comfortable challenging clients and managing their expectations
  • Successful experience collaborating on large, complex deals and leading teams
  • Personal technical credibility, through direct experience of leading and inspiring teams (directly or indirectly) on key technologies and best practices 
  • Experience with activation platforms and concepts (e.g. CMS, DAM, ad serving)
  • Solid understanding of data security/privacy best practices

Solid understanding of:

  • Software development and agile delivery
  • Platform architecture with focus on data ingress and egress
  • XDM & Mix-Ins (for data modelling)
  • Relational database concepts, with exposure to SQL
  • Data management, segmentation, ETL best practices
  • Scripting and query development
  • Data processing – API, Batch.  Specifically – using tools such as Swagger to build and present data relationships across solutions

Additional Information

The anticipated salary range for this position is $113,000 - $182,850. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, 
paid time off, and/or other benefits also are available. For more information regarding 
dentsu benefits, please visit www.dentsubenefitsplus.com.

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

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